JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
From every challenge comes opportunity, and that’s the way we need to view the new normal for now around Coronavirus. While people search for things to fill their time when they would have been watching and attending sporting events, and channel surfing consists of old dog shows, poker shows and game replays, and lots of …
There was a time when we were starting to wind down the International Fight League 12 years ago that the late Jay Larkin, who was heading the business at the time, suggested we do fights in a warehouse with all the lights and pageantry and maybe a few fans in a few rows. After all, …
The goal was to stop at the Basketball Hall of Fame on the way to the 2020 MIT Sloan Sports Analytics Conference in Boston last week. It was a great fit and not that far out of the way for myself and my colleague Scott Rosner; what could be a better way to kick off …
There used to be the great divide; those who loved sports and those who loved science, and rarely the two crossed paths. However today, with the advent of advanced analytics in sport, VR and AR, gaming and esports, even robotics, the worlds of what we thought were “sport” and how the two intersect today have …
As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important …
The continued value of Historically Black Colleges in the lexicon of college athletics continues its renaissance this weekend when the Central Intercollegiate Athletic Association (CIAA Basketball Tournament) takes place for the 75th time in Charlotte, NC. The tournament annually draws more than 100,000 people to its games and surrounding activities and more than 130,000 are …
Storytelling takes on all forms, but none is better than in print still. The ability to express written word in any form is becoming a lost art, so it was nice to see one of our Columbia SPS alumni, Tanner Simkins, trying his creating best with a self published kids book this winter. Nico The …
There we were Saturday in a prime theater spot just west of Broadway as the NBA fourth league began the run for it ’s third season; the NBA 2K League Draft. With the announcement of the first pick by Commissioner Brendan Donahue (and the subsequent annual hijacking of the name by ESPN’s Adrian Wojnarowski five …
The Oakland A’s are not the first, but they are the latest, and the first in the very traditional world of baseball, to go the audio streaming route vs having a local radio partner for the 2020 season. Oakland’s Dave Kaval explained the reasoning (they will have terrestrial radio in certain parts of the market …
There was a time not too long ago where the NBA All Star Weekend was becoming a slog; players opting out, questions about value and cost, if there was a need or interest any more. Most leagues face the same and bigger issues with midseason (or in the case of the NFL postseason) breaks to …