JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
If you are an ardent fisherman, you cast your line out countless times hoping to land the good one. It is a massive ocean after all, but the reality is if you don’t try, you can never reel in the fish when the opportunity strikes. Maybe it’s not the perfect analogy for storytelling in sports …
There is no doubt that the Cannabis/CBD business is steadily finding its way into the mainstream, and that of course includes the billion dollar business of sports. On Monday USA Triathlon became the first National Governing Body to join the partnership growth, announcing a deal with Pure Spectrum, which is based in Colorado and that …
Sometimes by listening, you find some of the most amazing best practices being done in places you don’t expect. Case in point was a cup of coffee I was having with Matt Futterman, the New York Times’ deputy sports editor, on Thursday morning. Amongst the news of the day and catching up on other things, …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came Siri and Alexa, podcasting, and itunes and digital audio and Sirius/XM and I …
There are few brands that have had better timing at reinventing themselves over the years than Lego, and now the iconic company has kicked off a global initiative that couldn’t come at a better time. It certainly caught our attention in Times Square late last week. Welcome to “Rebuild the World.” The campaign kicked off …
This hasn’t been the best week to talk about all the positive aspects sport can have on society. We had the issues with the NBA in China, the always engaged issues with Enes Kanter and the Turkish government, and even the always simmering controversy around Colin Kaepernick and whether or not NFL teams will still …
A nine year-old girl who had been born with a cleft lip and palate is bullied so badly, the stress causes her hair to fall out. She is invited into the locker room of a major professional sport where she gives the athletes a rousing pep talk (one of them, bald, after shaving his head …
There have been scores of stories, texts and social media discord in the past 24 hours about the tweet Houston Rockets General Manager Daryl Morey posted, and then detracted regarding his thoughts on the ongoing protests about Human Rights violations in Hong Kong. The debate over whether the NBA should have supported Morey’s stance or …
There is so much talk about streaming and the value of personalized channels can bring to hand casual and diehards a point of view as to how they want to engage in the live coverage of their favorite sporting events. We keep seeing the expansion of Twitch and its competitors into sports deals with teams, …
Its a few days since the Mets season ended, and I still continue to think about the brand built, even if he would be struggling himself to call it that, that National league Home Run champ and soon to be Rookie of the Year Pete Alonso has created in such a short period of time. …