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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Most cowboys, stock contractors and fans of Professional Bull Riders (PBR) gathering in Las Vegas for the sport’s 25th World Finals beginning tonight had never heard the name Barry Frank. They did this week, however, when the television legend received one of the sport’s most prestigious honors, the Jim Shoulders Lifetime Achievement Award, at the …
The following originally ran on Portada The global airlines category in and around the elite world of soccer can be elusive and sometimes difficult to navigate, with many carriers choosing to spend their marketing dollars on sports more locally than around the world. However, a handful of carriers, especially those looking to expand brand into the Americas, …
It’s November, which in the fundraising world again means “Movember.” This year the global platform designed to raise awareness around men’s issues has a reboot with new partners (Bluestone, MasterCard, Joseph A. Bank/Men’s Warehouse) and expanded causes (mental health awareness). For those who don’t know… Originally launched in Australia, the theme for “Movember” is to …
Was a pleasure to pen this piece for the North American Society For Sports Management (NASSM) that ran this week… Much is made about how to navigate the complicated and very fluid professional waters we are in today. As someone who has been at this for over 30 years and has spent the last decade …
The following originally ran in Portada Many times in the transient world of sports, the “face” of the franchise can become diluted. Players come and go, owners like to seize the stage, even logos and mascots can move in and out. However for the successful franchises, the head coach, or in the case of baseball, …
If you are going to take a plunge into a crowded storytelling space, it always helps to be first, or at least first in a new area. That’s what the New Jersey Devils did this week, when they brought on sportsbook operator William Hill as a partner, putting their name on a Prudential Center lounge …
We are always looking to learn more, be it new mediums to storytell in, or new audiences to engage with. One of those learners, who I have known for more than a quarter of a century, is Mark Beal For a majority of that time, although he was at Fordham with us prior, Mark has …
Last week in our class at Columbia Octagon’s communications duo of Lauren Tietjen and Alyssa Romano covered a wide range of subjects on proactive storytelling. However one thing stood out: the story that Octagon got the most responses from on LinkedIn was not something about Michael Phelps and his latest deal, or a new project …
The following originally ran on Portada… While LaLiga (@LaLiga) continues on with its battle to stage a regular season match in Miami in January amidst still surprising pushback, a club made an interesting next step announcement with a new, lower cost and strategic play for a point of entry into the American marketplace. On Tuesday, news broke …
The following originally ran on Portada. It’s always refreshing to see partnerships in sports that can deliver a unique ROI. Major League Soccer (@MLS) and its Official Education Partner, Southern New Hampshire University (@SNHU), have come up with one that has some long-term implications with soccer fans, young Latinos and Latinas, and the issue of affordable …