JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We are all very busy, there is no doubt, and sometimes it’s really easy to question why we should show up for something without a distinct purpose. Is it something we can just do with a call, or get an email or watch a video about passively later on. Time is so precious, and the …
The following was done by colleague Scott Huntington The Super Bowl is a can’t-miss event every year. The game is just one part of the overall festivities. The commercials are also a major draw, with last year’s Super Bowl 52 costing advertisers about $5 million for a 30-second commercial. The lofty price makes sense, considering …
The following originally ran on Portada The Ryder Cup (@rydercup) is history and most of the U.S. starts preparing for the colder weather and maybe more indoor activities, so we thought it would be good to take a look at the sport of golf. Coming off a marketed increasing upswing led by Tiger Woods (@TigerWoods) resurgence and a …
As our friend Mandy Antoniacci talks about in her TEDX talk, the value of looking up, and around, can never be underestimated in a society that is constantly looking down these days. So there we were at the New York Jets annual Kids Day celebration on Sunday and came upon some interesting bests and firsts, …
The self-expression for dollars went from interesting to ridiculous this past week. While the ongoing debate over JR Smith being potentially fined for the Supreme tattoo he now wears gained more steam as the NBA regular season approaches, the New York Jets running back Isaiah Crowell got advice from someone who told him that doing …
The issue of mental health and wellness among athletes of all levels is going to become an increasingly popular topic in the years to come. Once taboo, athletes like Michael Phelps and Kevin Love are part of a growing group that have shown others it is OK to discuss, understand and deal with the mental …
Sometimes the best way to cut through the clutter is to be the trailblazer. No matter how small, being the “first” or “only” always gives you the leg up in the conversation, and in many ways helps be a thought started for others, especially as you integrate your “firsts” into a conversation. Mediocrity sucks. We …
For a good part of America, college football owns Saturdays in the fall. So as we have done with other leadership groups, we decided to take a look at how engaged college football coaches at the top 131 programs are on social. Our colleague Tanner Simkins of the Complete SET Agency did the digging, and …
The following was originally published by colleague Jerry Milani on Portada… While the Goya (@GoyaFoods) brand may be the first that comes to mind when considering the kinds of full-flavored seasonings so popular with Spanish eating and drinking, San Antonio-based family brand Twang Partners (@twang_official) has carved out a niche, and with its products now available on shelves …
If you work in sports business, are visiting Miami and want to be inspired by the value of culture in turning things around, stop by the Miami Marlins and see if you can get a few minutes with President of Business Operations Chip Bowers. My last two trips to the area, one in March (check …