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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Facebook has taken some hits recently for privacy issues, spamming, fake news and the like, but some of its tools, including, yes, birthdays, and memories, still hold great value to me. Especially memories, and this year has been quite a year of memories and milestones the last four months. On this Friday, the last of …
We are two weeks into the NFL season now, and thought it would be a good time to revisit the social engagement of some of the most featured faces in and around the league; not the players or even the owners, the coaches. The amount of time they are seen and talked about during a …
The following was written by colleague Jerry Milani and appeared on Portada While beach volleyball, morphed from the indoor version of the American-invented game, traces its “organized” history back to the post-World War II era—even gaining Olympic status in 1993 for its first inclusion in the Atlanta Games in 1996—beach soccer’s origins are a bit …
“We are all in the storytelling business – whether we are creating a compelling story or pitching it… we all have platforms now, the athletes have platforms, and that first person perspective is very powerful.” –NBA Executive Vice President of Communications Mike Bass So it was on Wednesday at the Crowne Plaza Times Square, with …
Somewhere in the last month on a flight I came across the dark comedy, “Norman: The Moderate Rise and Tragic Fall of a New York Fixer” which starred Richard Gere and came out last year. The film is about a well-meaning “fixer” who gets in all kinds of unique places, mostly tough ones, as he …
A guest post today from colleague Scott Huntington. The NFL season is kicking off, and football fans are eagerly anticipating what the new season will hold. As far as NFL broadcasts go, we can expect a few small changes. New Broadcast Teams Most of the NFL TV providers’ broadcast teams will stay largely the same …
Patches, who cares about patches? If you are a brand that is looking for a quick splash, sometimes without explanation, then finding your way through a patch is an interesting disruptive way in, although with the NBA, at least on the team side in the US, that changed last year, with now all but eight …
The following originally appeared on Portada… There may be no more political sport than the global game of football, and there may be no more politicized sport in the United States than American football (@NFL). Last week, the global game reminded us that if it is to keep growing here, having the buy-in of the …
Last week an article appeared that the University of Akron was dropping almost 80 degree programs and would be adding “esports” to the curriculum as both a competitive endeavor and as a general student activity. That announcement was followed by the grand finale of the first NBA 2K season, and sadly, with the tragedy …
The following originally appeared in Portada by colleague Jerry Milani… While in the States much is being made about professional teams investing in esports franchises, or the creative advances the NBA (@NBA) is making with the NBA 2K League (@NBA2K) which concludes this weekend, the work global soccer brands have made, and are still making in the …