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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Of all the mediums available today, live television remains the biggest crapshoot. Mic’s left on, poor lighting, wardrobe malfunctions, human frailty, all exposed to millions in a second and captured and shared forever. There is no editing or reclaiming when live is live. The latest and best example occurred Sunday night when talk show …
There is no doubt that hockey remains king in Canada, but basketball is becoming a closer second than it ever has been before. The amount of elite players coming from the north increases every year, as does the interest, marketing and brand value of the countries only NBA team. The Toronto Raptors. One pf the …
The Mailman Group came out this week with their most influential sports brands on Weibo (which if you don’t know is the Chinese equivalent of what Twitter is elsewhere), and it points to the rising level of casual engagement in global sport that a curious and engaged Chinese audience is following. It is certainly not …
There are few more memorable moments in sports and entertainment than when a record is set. No matter how big or small, shattering a milestone is the perfect measurement tool for success, and there remains no yardstick bigger for records than to make or break The Guinness Book of World Records. The validation is well, …
Several years ago at The Ivy Sports Symposium, several marketers were asked to look into the future and describe what would be the ultimate in fan engagement. It was just after the launch of X Box Live, which was just beginning to change the way immersive gaming and fan interaction was being conducted, but limited …
Some of the greatest success stories in sport in the past few years have come when an organization has embraced the community and is a key part of the fabric of their city or town, and also turn that success into excellence on the field. We saw it last year, and again this year, with …
It is no secret fans and brands looking to engage in sport crave original content in all forms. How that content is delivered and by whom and in what medium has created a bit of a land grab, with traditional sites and platforms learning to deal with platforms like “Players Tribune” and now “Uninterrupted,” with …
Roaring In Unusual Places and Times It hasn’t been the typical quiet fall for athletics at Columbia. Football under legendary former Penn coach Al Bagnoli moved back up a few notches on the field, broke their long losing streak from a previous regime and became more competitive than in years as the program looks to …
There is nothing quite like the Baseball Winter Meetings anywhere else in sports in the world. There are global conferences like Soccerex, large gatherings like the Super Bowl and The Final Four, and every league has a version of business or coaches meetings at various points, but none come close to the thousands of would-be …
Millions hear Adam Schefter almost every day on ESPN and follow him on twitter as he talks and tweets all things NFL, but few times do fans ever get to hear the Long Island native talk about his thoughts not on the NFL, but on media in general, and his amazing growth in using the …