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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Pete Rose on the comeback, kinda? It has been very slow, but the logjam appears to be softening under new MLB Commissioner Rob Manfred, as baseball’s banned hit king has started to make his way into the “official” good graces with baseball. The question from a business standpoint for Rose is, is it too late …
As hard as it is to believe for many who thought the days of boxing on broadcast were over in the 1970’s, the sport is probably getting more live and taped airtime today than in decades. NBC and CBS, ESPN and FOX, Showtime and HBO and Spike TV have all found their way back in …
While the casual fan may think that all this “fantasy” stuff is new from a business perspective, in reality the roots of fantasy are a few decades old, and there are few who understand the history, the success, and the failures of the business better than Rick Wolf. A Fantasy Sports Trade Association Hall of …
On April 28 the New York Yankees will have a bobblehead night for one of their stars. He crosses cultural demos and brings people out to the ballpark in The Bronx who may not come out otherwise. Later this summer they will honor one of their legendary players from the recent past, one who admitted …
Veteran announcer Joe Tolleson has called a host of sports events in his career, from the Olympics to the NHL. However what he may be known best for is his work in soccer, which will be amplified this spring and summer as he takes the reins as the first TV voice (along with partner Ian …
As a league on the comeback, Arena Football has to find ways to cut through the clutter to get some exposure away from their games and into the general conversation, so why not dive right into one of the hottest topics in American sport off the field these days; legalized gambling. While pay fantasy platforms …
The following also appeared in The Daily Payoff A few weeks ago E-Sports veteran turned commentator Rod “Slasher” Bresleau was asked at a New York Sports Venture event what the next wave of fantasy sports will be. The answer might have surprised a few audience members. “Why not e-sports fantasy,” he said “These guys …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
This past week at the IMG World Congress of Sports MLB Commissioner Rob Manfred again talked about the need for baseball to find ways to engage young people and keep them avid fans for life. One way he mentioned was for seniors with disposable income to be the advocates of bringing their grandkids, nephews and …
The following also appeared in The Daily Payoff It was a great opening day for baseball and even a better day for Harlem RBI, as Goldman Sachs COO Gary Cohen won the Bloomberg Bracket Challenge, the media company’s winner-take-all charity March Madness event. Thirty-six leaders from top corporations and financial institutions each pledged $10,000 …