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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We are hiring! That was the common thread that seemed to continue to pop out during one of the best days on the sports business calendar, the annual Ivy Sports Symposium. From the eclectic panel assembled to discuss sports in Brazil, to Yahoo’s Eric Winter and Talent League’s Tom Richardson to Gillette’s Greg Via the …
For people of a certain age, seeing Marlboro or Virginia Slims or Winston associated with the biggest brands in American sport was commonplace. Big tobacco fueled bug sponsorships, especially when the Federal Government began curtailing cigarettes from their first large-scale media investment…television…in the late 1960’s. Along with smokes, spirits also fueled the athletic coffers, turning …
It is the third most popular sport in the world according to some numbers…its World Cup Final brings the largest audience and the most sponsorship of any event short of the Super Bowl…it has amended its rules, added fan and sponsor friendly events and carved out a faster version of the sport so popular that …
It hasn’t been the brightest of falls for football in the tri-state area, or even down the Turnpike to Philadelphia, but this year’s Super Bowl has certainly generated more buzz, brand activation and long-term talk than probably any other, and for a league that seems like it’s under constant siege these days that’s good news …
One of the best conferences all year is the Covington & Burling Sports Media and Technology Conference that The Sports Business Journal puts on every November. The SMT always seems to find more forward-thinking, more fresh thought, and more unique topics than most large scale events the rest of the year, and Wednesday’s full day …
In the past two years the recognition and outpouring of well-deserved support for veterans has been outstanding, teams, leagues, brands in and out of sport have finally recognized not just that these young men and women are worthy of praise and support, but are also loyal and savvy consumers who stick with those who help …
The gold standard by which charities are measured these days remains the pink campaigns of Breast Cancer Awareness month, led by the yeoman work of Susan G. Komen, even with its issues last year. However as we reach mid-November, it is worth a tip of the hat to the growing work for the “Movember” campaign, …
Maybe it was a combination of new leadership on the business side in the States, new leadership in the coaching ranks and a swift kick of reality by two other clubs…one on Long Island, the other not even in existence yet, but the New York Red Bulls brand made some solid strides on many levels …
Peter Casey is a smart, young hustler who seems to find himself ahead of the curve, sometimes too far ahead, when thinking about the intersection of digital and sport. After working at Columbia on the University’s social strategy, he saw an opportunity to effectively use twitter in its early stages to help Universities tell real-time …
If you have a tablet around an NBA team, it better be a Samsung. TV’s, Galaxies, flat screen monitors, get out of the way Apple and Microsoft, one of the world’s biggest investors in sports marketing just got deeper in the pool last week. Samsung Electronics will be wall to wall on NBA broadcasts and …
