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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
They have one of the greatest soccer players ever to step on the field, a homegrown Olympian surrounded by lots of other great talent. They play in a soccer crazy corridor in a string facility between two major markets. They are in first place. Yet for all their success, fun and goodwill Sky Blue FC …
Brewers Find A Way To Honor The Old Standard…Mascot: The race around the bases and the stadium with mascots now regular fare…best celebrated with Presidents in Washington and sausages in Milwaukee. However the brewers have taken a new combo spin…the anniversary celebration and the mascot race…to recently draw more attention to the brand. The club …
At first people seemed to be scratching their head. The ACC or the Big Ten trying to put roots down in New York, the home of the Big East? Who would care other than some alumni? New York us not a college town, it’s a pro town. However as seen this week, the ACC and …
As we hit July, some interesting brand enhancement campaigns, and one new one to watch in a taboo category, have popped up. Take a look… It’s A Good Year For Pirates, Current and Former: The Pittsburgh Pirates still haven’t caught the attention of casual fans, but they will soon, as the best story in baseball …
Scarfing It Up In Dallas: There are certain rituals that are forever tied to a particular sports franchise. From singing “Take Me Out to the Ballgame” at Wrigley Field to The Bleacher Call at Yankee Stadium to “The Terrible Towel” in Pittsburgh or the lucky Octopus in Detroit, sports fans and their teams love those …
It is probably less true of an individual athlete than ever before, and maybe truer of an event than ever…if you want success you have to find your way to New York at some point. While mega-stars like LeBron James and Sydney Crosby and Payton Manning and thrive in other markets with endorsements and media …
Last year at this time he was the best story in baseball many know about, but few really knew of. Quiet and contained, with nervousness about communicating with the media in English and guardedness for past minor off the field issues, Miguel Cabrera was a crossover brand basking in the shadows. However as the year …
The passing of actor James Gandolfini on Wednesday was as widely covered as any recent news event, which brought surprise to many people, but for those in the sports business the resonance of “The Sopranos” and its lead actor from Westwood, New Jersey was felt way beyond the end of the HBO series. The ironic …
It is the buzzword of the year like “plastics” was in the movie “The Graduate,” or “Social Media” was last year or “3D TV” was three years ago. Now it’s all about the second screen…or the third…or the fourth. And while a study this week in the Sports Business Journal showed that usage and adaptation …
As we go thru Father’s Day weekend in the States, a look at some good moves from in and around the sports biz world. Maximizing Merch: There was a time not too long ago where quick turnarounds on merchandise tied to players was risky and was carefully charted. However in today’s digital world, with free …
