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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The Topps Company has had various fits and starts in its existence and now is trying to survive in a digital world where traditional sports car collecting is interesting but no longer essential for those who follow a team. The collectable card company one had a host of brands vying for attention, but today, while …
It has been tried before, bringing the bringing the mountain to Muhammad idea, sports business version. NASCAR, LPGA, INDY CAR, USOC have all done it, finding a strategic time in the calendar to bring their elite athletes, the stories, their personalities to New York as a group, sometimes tied to a mega-sponsored promotion, to drum …
A blizzard blanketed the Northeastern United States (kudos to The Weather Channel folks by the way, who took a lot of heat from The National Weather Service when they started naming winter storms like hurricanes but struck gold with Nemo!) this weekend, leaving millions with nothing to do but dig out and turn on the …
This Wednesday those fans of the gridiron reach what is an unofficial official end to all things football for a while…the media frenzy of national signing day. From coast to coast on every sports network and radio show, young men who are the best at their sport tell the world in choreographed press conferences, streaming …
Late during the bye week officials from New York and New Jersey joined NFL Commissioner Roger Goodell to give an update on the plans that will immediately surround the 2014 Super Bowl, to be held at Met Life Stadium in New Jersey, the first time the sports and entertainment spectacle will not be held in …
We reach Super Bowl weekend, a spectacle that has advanced well beyond the vision that Commissioner Pete Rozelle and the others in charge of the AFL/NFL merger had probably even envisioned. So little is about the wins and losses of the teams on the field, the Ravens and the 49ers, and so much more is …
With every passing week the stakes for team ownership continue to rise. The casual dollar of the fan gets tighter, costs rise for everything from labor to player development, social media drives more and more interest but also more and more expectations and brands want to see more and more of an ROI for the …
The University of Akron is atop the Mid-American Conference as February approaches, and their on=court performance should draw more national attention as March madness approaches. However this past week Akron drew the attention of the NCAA, who stopped the men’s and women’s teams from putting the school’s hashtag on the back of their uniforms for …
Sunday night as Super Bowl week began the NFL brought everyone the Pro Bowl, which for any number of reasons seems to have become the least interesting and most controversial of any professional all-star event. Instead of championing the great players of the season past, the Pro Bowl continues to become more of an afterthought, …
We hit the midpoint of brand awareness madness as the worlds of sports, pop culture and marketing move toward the Super Bowl at the Mercedes Benz Superdome in New Orleans. There will be the usual hype around the ad campaigns unveiled during the game, a cavalcade of promotion that in some circles has become as …
