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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Seems like in addition to more jobs opening up the new ideas that make good business sense are also flowing pretty smoothly. Like last week, and it would be great to grab five at least once a week, here are five other smart ideas on the table. Martin Luther King Day As A Bigger Platform: …
The hoopla and hype over Tim Tebow mania came to an end for the short term on Saturday night with the expected loss to the New England Patriots. More importantly, the game itself showed the gap between the steak (Tom Brady and the Patriots) and the sizzle (Tebow and the Broncos) in the very unforgiving …
As we hit the middle of January, a look at some good ideas, little things, smart moves that have popped up and are noteworthy. Individually they may not seem to be huge deals but in a business that is very large in stature but small in community, it’s the little touches that go a long …
Four years ago this month, Sports Illustrated ran a back of the book story by Scott Price, who had the chance to play then-candidate Barack Obama in a game of basketball. The story showed casual sports fans, who many times are also politics averse, a side of the candidate that they did not know about. …
Anyone who has turned on a sporting event in the last two weeks has seen the preview of the new Steven Soderbergh movie “Haywire,” which stars among others Michael Douglas, Antonio Banderas and Ewan MacGregor. However one of the biggest crossover stars in the film may just be Gina Carano. The daughter of former Cowboys …
This coming weekend the Professional Bull Riders will kick off their new season with their annual stop at Madison square Garden. One of the more innovative sports brands in fan engagement and experience, the PBR has survived the economic woes of some of its biggest partners to again become a property worth following for new …
If you are in the Philadelphia/New York corridor and are a lover of hockey this week was your week. With the Division leading Rangers and Flyers battling it out not once, but twice, the Devils hosting a series of “A” list opponents and all roads leading to the Bridgestone Winter Classic at Citizen’s Bank Ballpark, …
First of all for all those who read or follow the blog, bought my book, or even signup for the newsletter every week, thank you. I have probably gotten more positive feedback and comments in 2011 than ever before, and it is greatly appreciated. The goal is pretty simple…as my grandfather told me, you have …
It wasn’t a blockbuster year for sports-themed films, and perhaps the best work again was the ESPN 30 For 30 series put together by Bill Simmons, which brought us inside the lives of everyone from Steve Bartman to Marcus Dupree and beyond. Now sports product placement in film again thrived, and in a year when …
Christmas Day marked the beginning of the season for many of the NBA’s “A list” teams for the 2011-12 66 game sprint to the title. The day after marks the beginning for the rest of the league, including the transitioning still New Jersey Nets, in their final season at the Prudential Center in Newark. While …