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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This Saturday the gym at Mt. Olive High School in Flanders, New Jersey will be filled to capacity. Mascots roam the floor, music blared, cheerleaders encourage little children and parents alike to rise to their feet and cheer, and schools from across the state waged battle against each other for an elusive state title. It …
The Brentford Football Club has been around since 1889 and now plays in League One. Most of their history they have labored for their loyal supporters in the second or third division. They play on a pitch scheduled for renovation after years of struggling. However given the economy, Brentford recently announced a plan for one …
This past week college sports was again thrown into disarray as schools bolted from Big East to ACC to Big 10 to Conference USA to WAC to Sun Belt and back and forth. The jockeying and rumors continued, with those left as not moving felt hurt and disappointed while those moving looked to greener fields …
They have been seen on Morning Joe and College Game Day, Univision and Canal Plus, Squawk Box and Conan. Everywhere you turn this week it seems MLS is turning up. Rightfully so, with MLS Cup this weekend at the Home Depot Center in LA, the sport wraps up another successful year of growth across North …
Movember Scores With The Packers: The annual Movember awareness push, which encourages men from around the world to grow mustaches in support of prostate and testicular cancer awareness, became an unintentional victim of the NHL Lockout this years, as several NHL teams who were usually front and center in support of the cause (the Capitals …
Atlantis The New Maui? The fall has brought college basketball to foreign military bases, to campus streets and to some degree of success back to aircraft carriers. However one of the better branding and business opportunities is in a hotel ballroom in the Bahamas, where the Atlantis Hotel and Casino is trying to make their …
Some Thanksgiving week thoughts, none of which are turkeys by any means Brew Crew Leaves it to the Fans: The Milwaukee Brewers have built a reputation for being fin and fan friendly with their promotions, from hiding gnomes around the state to getting Bernie Brewer to hit the slide in Miller Park. Now the Brew …
When it comes to a gold standard for minor league baseball experiences, New Jersey is fortunate enough to have two of the best, the Lakewood Blue Claws and the Trenton Thunder. Both clubs continue the tradition of their parent organizations, the Philadelphia Phillies and the New York Yankees respectively, in not just being teams who …
Maybe its because it is a mix of students and global sports executives from all areas of business, maybe its because the setting is a college campus, maybe its because the combination of those two give the speakers a chance to be a little more loose and free thinking with ideas, but for the seventh …
Chuckstrong Gains Strength: It didn’t take long for the Indianapolis Colts to again be back in the national spotlight. From the successful run of Peyton Manning, to a horrific season to the tearful parting with Manning by owner Jim Irsay to the drafting of Andrew Luck to the team’s surprising start, it seems like you …