JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few days ago I heard a reporter say, “What would Francis Church have said to Virginia O’Hanlon in today’s Twitter Facebook world. The answer is the same…believe. For those who never read it or have not in a while, below is the story from the New York Sun. It is a great reminder. THE …
It has been a slow and steady climb back for the BP brand since the Deepwater Horizon disaster. Little by little the company leadership has been working to find ways to look forward and positively to what the company has done as the images of the tragedy in the Gulf fade slowly and the brand …
This is not a countdown, it’s only my opinion. It is also a list of books that I myself read (I read over 40 by the way and skimmed about 40 more) and enjoyed that I had no professional or personal interest in (thereby Tom Penders’ Dead Coach Walking isn’t here but could be if …
Last Saturday the gym at Mt. Olive High School in Flanders, New jersey was filled to capacity. Mascots roamed the floor, music blared, cheerleaders encouraged little children and parents alike to rise to their feet and cheer, and schools from across the state waged battle against each other for an elusive state title. It wasn’t …
Monday there was a huge article in the New York Times with Pac 12 Commissioner Larry Scott making an “unprecedented” trip to China to look at opportunities for the league there. While Scott has done a yeoman’s job raising the level of respect and interest in his run as commish, the thought of “unprecedented” was …
He has a toughness and is of a height the casual fan can understand…he played for a mid-major program and battled his way to the NBA…he has a championship ring…he has a multinational appeal since he was not born in the U.S…he hangs with supermodels who can add to his brand value…he is already a …
Branch Rickey had a Hall of Fame career as an innovator in the sport of baseball, but will probably known best for his work bringing Jackie Robinson to the Major Leagues and forever changing the racial makeup of the game. A voracious reader and deep thinker, Rickey also left the business world of sport with …
The cultural and business differences in how digital sports is offered in Europe and North America is in many ways as wide a divide as well, the ocean that separates the two continents. The early growth of mobile and digital platforms by the sports consumer outside of the United States, as well as the passion …
It is the rarest of rare events for a sport that is cult-like across the country but forgotten in Gotham. The first full week of December every year, college football takes center stage in New York. No, it is not because of a big game…Rutgers is Pinstripe Bowl bound, Army is prepping for their Navy …
In recent years a number of minor league baseball teams and second division soccer teams have tried to make themselves “owned by the people.” The thought is simple…sell fans stock, make them owners and then let them participate in management decisions as part of a “people’s team.” A few venture sin the United States were …