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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Much has been made about the prep and the execution of Blake Griffin's award-winning Kia soaring dunk on Satrday night in Los Angeles. And while the dunk put another exclamation point on what has been an amazing rookie year, perhaps the biggest winner in execution on the night was Subway, who used their first-time partnership …
Lord knows the Washington Nationals have had their share of onfield issues since finally settling in D.C. after their nomadic existence under MLB ownership for a few years. Even the rise and crash of Stephen Strasburg and the subsequent drafting of Bryce Harper have left fans in DC still wondering if the franchise is still …
It is still not the mega event that pitchers and catchers reporting is, nor is it the buzz generator that the NFL's kickoff weekend is, but the embracing of “Hockey Day In America” by NBC and Versus this weekend i. smart, and a huge step up for USA Hockey in their quest to get more …
Just a few years ago, the debate on how this.new and social medi. platform could either help or hurt the coverage of sports was all the rage. Leagues and colleges had no idea as to how to effectively use or monitor or even credential bloggers, effectively monitor and maximize social media, or even figure out …
There is probably no harder working consumer retail brand in sports than Modells. The New York-based chain has taken on thousands of comers, as well as big box and online stores and has survived and thrived nationally by being the sporting goods store, especially for apparel, that the average sports fan has to go to. …
When the UFC waged war to bring the sport of Mixed Martial Arts back from its death sentence in the late 1990&’s, one of the key places it went to for support was New Jersey. Along with Nevada, New Jersey had staged more fights, both boxing and MMA, had a solid amateur wrestling platform, casino …
We are in the midst of Hot Stove season, the time of year when MLB teams hold their annual media caravans and fan events, and minor league teams start rolling out their promotional schedules to try and start engaging the ardent and casual fan and get their minds off of football and on to the …
As hundreds of brands look to find ways in and arund Super Bowl marketing in Dallas without the NFL license, perhaps the largest gathering of enthusiastic fans in a key male demo has gathered a thousand or so miles northwest in Las Vegas this weekend. In addition to the multiple opportunities to gamble legally, the …
In the spring of 2002, the New York Knicks held their annual Knicks Bowl event for charity. The team joined with celebrities, fans, and sponsors for what continues to be a great event, one that has been copied by dozens of treams and athletes and celebrities around the country since. However what was different about …
Out of the four major team sports in North America, the NHL has the biggest challenge in finding ways to continue to engage a casual sports fan. While they have done yeoman's work in the digital space, taken over New Year's Day, and have perhaps the most exciting in-arena experience, it is still a challenge …