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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There are few weekends busier than this one in sports for big events (especially if you happen to be in Florida). From the roar of Daytona to the snap of spring training (throwing in several hundred college games across the state as well) to NBA All-Star weekend and the NFL Combine, and virtually no sports …
More good ideas seem to be coming in pairs these days…here are another few that make good sense… Majoring In The Minors: The Memphis Redbirds, like most other organizations, are trying to find ways to activate and engage their fans with social media that makes good sense. So their idea? write it down. The first …
While the beginning of March brings together thoughts of both college hoops and spring training, baseball in another prime area of interest officially got started this past weekend as well. College baseball quietly began its official season of spring play, with amazing weather continuing in the Northeast and with little fanfare on the sports schedule. …
Hockey takes Its Weekend: Five years ago it started with a series of disjointed events with little media attention in hotbeds across the country. However now, with the buy-in of a major corporate sponsor (McDonald’s), the media power of NBC and the marketing if the NHL, “Hockey Weekend In America” is continuing to gather steam. …
Every year around this time lacrosse ethusiasts start the drum beat that this is the year lacrosse crosses into the mainstream of acceptance, branding and dollars. Yet by June, a successful NCAA tournament is complete, thousands of young people have enjoyed playing the game, and the sport beats a hasty retreat, save for the outdoor …
In the fall, the movie “Real Steel” gave us a little peak into the use of tablet technology in sport. The trainers, one played by Hugh Jackman, used tablets to control their boxing robots instead of putting humans in the ring. It was significant in the face that the tablets used were not Ipads, they …
Say what you want about Jeremy Lin controlling New York, this week could belong to celebrities big and small, that have little to do with the orange and blue. Two New York area institutions at this time of year, both strong global brands, will look to capture their own slice of the marketplace. The first …
As we reach the mid-point of February, a look at some good moves this weekend in the sports branding world. DUNKIN LOVE: Dunkin Donuts continues to find new ways to grow its sports marketing platform, especially around its hometown New England teams. The latest promo involves Boston Bruins star Tyler Seguin, who will host a …
It has been yet another interesting week in the crucible of sport. While the New York Giants were celebrating their Super Bowl victory in the Canyon of Heroes, the hobbled New York Knicks had caught fire against some lesser opponents and an unlikely new star. Out of both have come some interesting marketing opportunities for …
The sport of horse racing has tried to right itself in the past year, and reverse the overall downward spiral that has befallen a once thriving industry. With solid turnouts, ratings and storylines for the Triple Crown, a renewed interest in the Breeder’s Cup, and a strong focus by the NTRA and The Jockey Club …