Blog

Is there a professional team in the corridor from Philadelphia through Connecticut that has made more positive branding strides in the last year than the New Jersey Devil. While the Red Bulls make noise with a new stadium and Thierry Henry, the Nets constantly push for unique promotions and space during their transition, the Yankees …

With the Premier League now going in the UK and the NFL just a few weeks from kicking off in the United States, it is interesting to look at the two monster branding organizations and see how they run in parallel tracks in some ways and are apart in others still. Both have global aspirations, …

It remains the only major sporting event that brands can point to every year, at the same time, in the same location in New York. And when it starts the main draw next Monday (free qualifying goes on this week for those who can’t afford or locate a ticket) the US Open will again begin …

Yes they are the defending World Champions and as so have a responsibilty to give back to their fans year-round. And from expansive foundations run by Mariano rivera, Derek Jeter, Jorge Posada, Joe Girardi and many others, the New York Yankees do find ways to give back all year round, just like many teams on …

Recently writer Michael Sokolve had a piece in the New York Times about the issues toda.s iconic athletes have from a public perspective. Sokolov.s argument is that toda.s greatest on field athlete.Tiger Woods and LeBron James included

Late Friday afternoon, after most of the business world was done for the August week, came the release that the AVP had closed its doors. Despite the success of the Olympics, the marketability of its mature stars, the work of former head Leonard Armato and current head Jason Hodell to build interest and following as …

There are certain preconceptions that people, especially mainstream media, have about bloggers and those who are heavily engaged in fantasy sports , and well, many of the. may be true. They hide behind a computer screen and never face those who they criticize…they live in their parents basement an. use the written word as a …

There is perhaps no more global sport on the professional level than baseball. At some level of the professional game, over 35 countries on five continents are represented, and the number grows each year. Major league Baseball International spends millions developing players around the globe, and the results can be seen in recent weeks, when …

On Monday coming home on the train I got an email from my colleague Rich Sandomir of the New York Times who asked me if I had heard Jay Larkin died. It was so very sad news. Jay was one of the few mentors that I had…I learned more from him in a little over …

The sport of racing, be it horse or auto, has always been very friendly to the Garden State. From legendary Raceway Park and Wall Stadium to the Meadowlands and Monmouth, local fans looking to get their fix of fast cars and horses have never really had to go far. NASCAR's own statistics point to New …