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It seems like there is no offseason for major sports, even on the collegiate level. In football, even without a 1-A playoff system, the Bowl Season is followed by the combine and workouts days followed b. spring footbal. followed by the draft followed by…maybe there is a bit of a lull as student-athletes take exams …

Sunday was Mothe.s Day, and around Major League baseball the pink bats rose across the diamonds as a symbol of awareness and a call to action in the fight against Breast Cancer. The pink ribbons, bats, jerseys and balls in support of Breast Cancer Awareness have symbolically gripped sports more effectively than perhaps any other …

It has happened consistently for the past three or four springs. There is a whirlwind of activity around lacrosse, especially at the college level. Lacrosse opened the new Meadowlands Stadium with over 25,000 fans…lacrosse at the collegiate level is making its way west, with a thriving program now at the University of Denver, a state …

Promoting Bubblewrap, the airfilled plastic that protects millions of items each year, is certainly not an easy task. It is kind of like finding a way for the media to do a positive story about brown paper bags or toilet paper…everyone uses them, they serve their function, but there is usually nothing newsworthy about them. …

Perhaps more than any other consistent platform, sports over the years has been a very effective voice for social change. Whether it was Jackie Robinson and integration, Billie Jean King and equality, sports has created a consistent call to action for hot button issues of the day. Sometimes the call to action comes and goes, …

Saturday night in Las Vegas we again saw both the best and the worst of what brands find both intriguing and infuriating…an engaging fighter calling out his best possible opponent for his next fight with little to no assurance the “Fight of the Century” will ever happen. Floyd Mayweather Jr., who has become the boxing …

It may not work at Yankee Stadium, where rules against facial hair are still in place a bit, but in the NHL, the second year of Beard-A-Thon continues to be one of the most unique fan engagement actoivation events in any sport. The brainchild of East Aurora, New York based Cenergy, Beard-A-Thon encourages fans (mostly …

The legendary journalist Jimmy Breslin once said the beauty of holding and reading a newspaper is that you never know what surprises are in store when you turn the page. That of course was well before the Kindle and IPad infused world we are now in, where data and all forms of media can literally …

It was another roller coaster week in New Brunswick, New Jersey. As one Fred Hill achieved a milestone (in baseball), another was let go after a tortuous and painful process and another Scarlet Knight heard his name called in the first round of the NFL Draft. Maybe all of that activity is a harbinger of …

The continued quest for landing valuable real estate in the sports space got another nice pop this week, when Microsoft's Bing became the latest brand to make its way to a WNBA uniform, landing a partnership with the Seattle Storm. The jersey signage, especially for MLS and the WNBA, has been a boon to sponsorship, …