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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The stadiums and arenas of today, from the newest minor league parks to those at the highest level, now are outfitted with all the trimmings to best maximize in game experience and, hopefully revenue. The suite business has probably suffered from the economy more than any other silo in sport, with more creative approaches going …
A brief digression from best practices of others for a moment. This past Sunday Pamela Paul had a New York Times Style cover piece on the death or new birth of the paper calendar and the filo fax. Then this past week I heard a graduate student complain that the wireless signal on campus at …
The history of auto racing in various forms in New Jersey is a long one. From road races that cross-crossed the state to Atlantic City to raceway park and the Marlboro Grand Prix at the Meadowlands, the Garden State has found its way, even without the power of NASCAR, to come up when organizers look …
We have now entered the official countdown for London 2012, less than a year to go. So with NBC now locked back in for the long term, the USOC righting their corporate ship, and interest starting to move toward next summer, a few thoughts on what could make a dent in interest leading up to …
Beach Volleyball is a great lifestyle sport that has had trouble resonating on a national level away from the Olympics in a troubled economy. In short, it costs a lot of money to support a tour which needs to build its own venues and then needs a live TV draw at a time (weekend afternoons) …
In some ways maybe East Rutherford and Florham Park, New Jersey don’t compare all that well to the pristine college campuses in Albany and Cortland, but for Jets and Giants fans one of the positive pieces of the lockout will suit them just fine. Instead of the quiet getaway for training camp, the teams will …
Trying to coordinate all the information in the digital space is akin to playing “Wack A Mole” many times. Assisting reputable bloggers, vetting newsfeeds, sending out promotional information, coordinating effective Facebook posts, finding new promotions, organizing fan groups and making sure all that information is correct, timely and up-to-date with a limited budget is a …
Sometimes a little clutter is the spark for innovation, and the folks at USA Baseball, the national governing body for the National Pastime, seem to have come up with new incentive for those late on their spring cleaning. USAB remains an undervalued resource for many in the lexicon of baseball, many times placed between the …
As the mad scramble begins in the NFL, one area that will have a scramble of its own will be media relations. The time-honored off season ritual of pulling together the printed media guide will go into overdrive as teams decide who and what will go in, and what will come out of what is …
This coming week, as NFL returns to business, marks the 25th anniversary of the USFL’s demise and their $1 settlement victory over the NFL. For those old enough to remember or have seen the ESPN special, the USFL thrived not because it competed head to head with the NFL, it thrived because it attracted a …