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There is still more than a little contention over how.ho. professional Mixed Martial Arts is as a sport. One thing is for sure, the UFC as an experiential brand, is certainly very hot and very active for the me.s demo, and that experience was again in full force for their New Yea.s weekend card, which …

This month two of the strongest, if not the strongest, Halls of Fame will reveal their 2010 selections, the Baseball and Football Halls. The annual selection issue always operates under stealth and the very tight control over the voters, and usually has more than enough intrigue, suspicion, and debate. However with an ever shrinking number …

THE BEST COLUMN EVER WRITTEN. MERRY CHRISTMAS Eight-year-old Virginia O’Hanlon wrote a letter to the editor of New York's Sun, and the quick response was printed as an unsigned editorial Sept. 21, 1897. The work of veteran newsman Francis Pharcellus Church has since become history's most reprinted newspaper editorial, appearing in part or whole in …

College hoops in New York has been dormant for too many years. The last two years, not one local college even reached the NCAA's or the NIT, so all the good brand equity and loyal following that had been built over years of success for Rutgers, Seton Hall, St. John's, Manhattan, Hofstra, Fordham et al… …

Before the recent economic downturn, the whispers regarding the upgrading of the competitive level of Ivy League athletics were abounding. The large endowments of many of the schools were bringing the institutions to perhaps remove the paperwork and qualification for financial grants and give all students who qualified for enrollment a basic grant for free …

I will be the first to say I am not a strong critic, nor do I read every book out there. However I do read a great deal and try to figure out what are the books that teach me something, even of some of the most public of figures, that I didn’t know before …

One of the smarter moves President Barack Obama used during his campaign to lure the interest of the casual voter was to introduce his athletic side and interests into his platform discussions. It started with shooting baskets with Sports Illustrated's Scott Price, while discussing his background in and affinity for basketball. He threw out a …

Maybe it's because the World Baseball Classic pushed the World Series into November. Maybe its because the winter meetings came at a time this year when the rest of the sports world was Tiger-crazy and not much else was going on. Maybe its because baseball is doing as good a job of strategically stretching out …

As we head toward the Vancouver Olympics and continue to immerse ourselves in the Tiger Woods train wreck, it is interesting to look for other opportunities where a brand like Accenture can potentially look to re-invest the millions just pulled away from Woods. Is the Paralympics an opportunity for Accenture or other brands looking to …

“Rudy.” Great story, great movie. Yes the real Rudy is a bit over the top, bit that's another story. It never detracts from the essence of the message the movie conveys. “Rudy” resonates with people on so many levels, and if the idea gives rise to ways for others to have their story told and …