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We are all gearing up for March Madness next week. CBS and Turner will bring everyone the thrills, the upsets, the expanded field hour after hour as legends are forged and heroes made. Nothing like it in American sport. With it will come all the activation, brand building and innovation from the broadcast partners and …

It is tough for MLS teams at this time of year to cut through the clutter and get ancillary exposure. Their preseason is mixed in with spring training, March Madness, the NBA, the start of NASCAR, hockey heading to the playoffs etc etc. Their preseason training also does not have the place yet in the …

While the beginning of March brings together thoughts of both college hoops and spring training, baseball in another prime area of interest officially got started this past week as well. College baseball quietly began its official season of spring play, despite the horrendous weather continuing in the Northeast and with little fanfare on the sports …

Other than opening day and the start of the playoffs there is probably not one other in-season day that garners more attention in baseball or hoops than trading deadline day. Like National Signing Day in college for football, there is a media frenzy with speculation, rumor, blockbuster trades, hurried press conferences and lots of attention, …

Much has been made about the prep and the execution of Blake Griffin's award-winning Kia soaring dunk on Satrday night in Los Angeles. And while the dunk put another exclamation point on what has been an amazing rookie year, perhaps the biggest winner in execution on the night was Subway, who used their first-time partnership …

Lord knows the Washington Nationals have had their share of onfield issues since finally settling in D.C. after their nomadic existence under MLB ownership for a few years. Even the rise and crash of Stephen Strasburg and the subsequent drafting of Bryce Harper have left fans in DC still wondering if the franchise is still …

It is still not the mega event that pitchers and catchers reporting is, nor is it the buzz generator that the NFL's kickoff weekend is, but the embracing of “Hockey Day In America” by NBC and Versus this weekend i. smart, and a huge step up for USA Hockey in their quest to get more …

Just a few years ago, the debate on how this.new and social medi. platform could either help or hurt the coverage of sports was all the rage. Leagues and colleges had no idea as to how to effectively use or monitor or even credential bloggers, effectively monitor and maximize social media, or even figure out …

There is probably no harder working consumer retail brand in sports than Modells. The New York-based chain has taken on thousands of comers, as well as big box and online stores and has survived and thrived nationally by being the sporting goods store, especially for apparel, that the average sports fan has to go to. …