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Into the “seemed like a good idea at time” file this week goes the D-League's Utah Flash, who staged an elaborate and well attended hoax, luring thousands of fans to their game against Dakota with the thought they were going to see NBA legend Michael Jordan take on former Jazz nemesis Bryon Russell in a …

They have always been the iconic role models that have shaped thousands of lives, from little league to the highest level of competition. They are dedicated and driven, mercurial and emotional, volunteers and mercenaries, teachers and mentors. They are coaches. Yet for all the time, effort and value they put in, these men and women …

Tige.s infidelit.Serena Williams nails a record fine for threatening to nail a US Open lineswoma.the Florida Panther. Keith Ballard takes out his teammate, goalie Tomas Vokoun, with a tomahawk chop to the hea.so this is what we watch and who we want our athletes to b. Luckily the world of sports still provides us with …

It's not a new idea, but it is another twist on a smart, cost efficient and creative practice. Eastern Michigan University announced this week they are working between the athletic department and their business school to have students create and compete against each other, American Idol style, to come up with an effective marketing and …

The late fall has brought yet more cold reality to mid-level college football in the Northeast with two longtime programs, both in the same league but both private schools in very crowded markets lacking a huge rush of on-campus support. Those programs, Northeastern and Hofstra, were both wiped from the slate of the Colonial Athletic …

It is certainly not the NF.but it was certainly not the UFL this fall either. It is a pro football brand that has seen its ups and downs almost every late summer and spring, helped launch careers and resurrect others, and maintain its distinct nationistic feel every year. It is the Canadian Football League, and …

As we move firmly into the winter season and toward the Olympics in Vancouver, NFL Post season, the BCS, and even pitchers and catchers in the distance, it is a good time to remind ourselves of the consistency of branding that is so important to deliver the correct message year round, and there is perhaps …

The passing this week of the beloved Washington Wizards owner Abe Pollin was the latest in a series of instances recently that seem to show us that one of the great storylines of American team sports, the iconic “owner” that we loved or hated and sometimes followed with as much or more passion than the …

Jimmie Johnson was in one of the few races this week that he has yet to win. The race to make his brand, and in a larger part the brand of NASCAR, relevant to the casual sports fan and the discretionary spender in the worl.s largest marketplace, the New York tri-state area. It is a …

Every year as the college season winds down, the debate begins…who are the Heisman Trophy hopefuls…should schools use monies to create multimedia campaigns…do such campaigns resonate with voters…is it all about winning…is winning not just about the award but about relevance to the school and to the athlet. It is a tough question to address …