Blog

Over the next few days and weeks the debate as to who the biggest marketing “winners” from the Olympics will be played out…Shaun White, Apollo Ohno, Lindsay Vonn, Julia Mancuso, even Shani Davis…will all appear on the watch list, make the TV rounds etc etc. with all the requestite experts chiming in. Then spring comes …

Slowly, steadily, the good folks at Disney and ESPN have turned one of the brand's more quizzical efforts into a mecca, not for characters, but for the character built through sport. The once somewhat questionable child of the Disney theme empire was Wide World of Sports, launched on the outer edges of the expansive Disney …

In the movie

Friday Tiger Woods spoke…he controlled the message, he got his points out, he was serious and he addressed all the groups he needed to address in a statement. Another stage in the comeback is complete for him. He did not have the long, drawn out presser with reporters, especially those who cover him in his …

The subject of crisis management and brand damage, both long and short, arose again last Friday as the world looked to Vancouver and the start of the 2010 Winter Olympics. By now everyone knows of the tragedy, the issues of blame, the decision for networks to show or not show the footage and for how …

So it's the middle of winter and you have no idea who your players are…or you are having a terrible season and the trade deadline looms and you need to keep your brand fresh and identifiable. What to d.? The mascot. Now more than ever, with brands looking for more ROI, fans looking for personal …

Big time sports and entertainment events draw big time advertising dollars. We all are more than familiar with the amount of sponsorship spent on Super Bowl, Olympic and NBA All-Star ads these past few weeks, and the payoff in exposure brands got with the largest TV audience of all-time for the Colts and the Saints …

As one looks for continued signs of resurgence in sports marketing…record viewership for the Super Bowl and the Winter Olympic Opening ceremonies, more global sponsors building activation platforms, increased and more diverse ad spending dollars being but forth from ’09…perhaps one should look to racing as a bell weather. Yes it is true that “The …

It is a good thing the NFL moved the Pro Bowl to the week prior to the Super Bowl this year. The game got much-needed attention and a record crowd, and won’t have to deal with being an after-thought on perhaps the busiest big event weekend on the sports calendar. Yes a week after the …

Maybe it was the bad weather that blanketed much of the Middle Eastern states, or the rain that hit the Western United States. Maybe it was the allure of a quarterback who has been able to flourish as a marketing maven for brands like Oreo and Direct TV despite being in a small market. Maybe …