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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
September 30 in Canada is The annual National Day for Truth Reconciliation, also known as Orange Shirt Day. It is the day that serves as the latest in an ever-evolving process of recognizing atrocities committed and both educating and healing the ties with Indigenous peoples. A very difficult and complex task that cannot be solved …
It’s always interesting to see the players that tackle the early days of NFL Radio Row at Super Bowl. They are usually the gritty ones, the ones looking to push a brand or a platform who may not be the biggest names right away, but they realize the value that the annual pre-Super Bowl extravaganza …
“If you keep doing the same old tired things that’s what you become.” -Mike Veeck Line from the great new documentary “The Saint of Second Chances.” I have known Mike Veeck for some time. We haven’t spoken in several years but seeing the documentary reminded me of the value of constantly moving, learning and being …
Don’t blink. Thirty years ago this week I received a call from a gentleman named Gerry Ryan, head of business at the Philadelphia 76ers, and offered me a job that would change my life. I was making a rare jump at the time…from the college sports communications role to a top job at the NBA …
We keep losing people…good people we have known for a few days, a few years, or a lifetime. This year there have been close friends and distant colleagues we enjoyed staying in touch with; family members and grammar school classmates, as well as people we “knew of” along the trails. This past weekend as we …
Sports is a cyclical business. Seasons come and go and for those at the team level sometimes years can pass without breaking a cycle of repetition. It is a safe way to move a career along, and for those who care to innovate and change things up, the results can be very rewarding. For those …
We love garage sales don’t we? A chance to clear out the closets, or for those on the prowl, a chance to find some hidden gems. What’s ones trash is another’s treasure? The same is true for college athletic departments and teams of all sizes. Now this isn’t the same as a sale, say the …
In the news cycle we are in today, with the ability to self-generate coverage and control a narrative while speaking directly to the audience we want to reach, the choice of when to break news seems to have become less of a “must do.” If you have a window in time, a good story and the …
I never really chose the path to working for myself; it was kind of forced upon me when our MMA venture, the IFL, folded 15 years ago, and really three colleagues, Meredith Geisler, John Genzale and Jon Pessah, made me jump in the pool. With that came 15 years of learning, including how to best balance …
There was a time wayyy back in the 1990’s when the New York Knicks would be yearly contenders for the NBA Eastern Conference Championship and when the team played on the road in places like Indianapolis or Philadelphia or Houston, you would tune in and on the new sideline rotating signage you would see ads for …