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With the opening of the NHL season almost here, it is great to see Canada's other hallmark franchise, the Montreal Canadiens, taking great strides and planning in stretching out their centennial celebration. The plans, which were reveale.this week, wil.give the fans both in Montreal and across the region a chance to participate in various activities …

Some great examples of the sports/entertainment crossover popped up again this week, albeit in different ways. First there were the pop sensation Jonas Brothers departing from their teeny bop audience to celebrate a 16th anniversary…by renting out Dodgers Stadium for two hours. Then this week came a report from the Cleveland Plain Dealer's Branson Wright …

The Toronto Maple Leafs remain one of the crown jewels in North American sports.

Often times, even at the highest level of sports and entertainment marketing, it is the behind the scenes vendor who often comes up with the piece that gets the brand or the team or the athlete the critical exposure point that vaults the entity more into the mainstream. Whether it is the giant inflatable that …

The month of September is usually the tim.for the winter sports pro teams to really start the hard push to get their brands top of mind again. Especially given the added competition and the lack of disposable income, those teams on the downside in tough selling markets have to continually be more creative, more aggresive …

The engagement of the fan with the athlete, whether it is onsite, online or in another area, is always the key component in activation and building in long term support for the brand, the team o.the athlete.

We have often mentioned minor league baseball in the U.S. as having some of the most innovative promotions that have really engaged fans and activated with partners in addition to being just fun. The best source for those promotions is milb.com, and now blogger Ben Hill has come up with the list of the best …

One of the smaller and seemingly missed controversies in Beijing was NBC's handling of openly gay diver Matthew Mitcham of Australia, whose gold medal in platform diving prevent a sweep of the event by the host country. It is either a sign of more accepting times, a sign that the Olympics is more accepting as …

There is probably no better league that handles crisis than the NFL. Because of the sheer violence of the game and the way the league is structured, the issues which can and do arise with athletes, both personally and professionally, are usually handled very well. Part is due to the stringent media policies the league …

Harley Davidson continues to expand its sports maketing base toward the mainstream while looking to find new ways to activate their brand away from the hardcore biker.