Bucs Worldwide Outreach Starts To Rebuild A Brand…
The Pittsburgh Pirates have been the poster child for the small market, under appreciated brand for over two decades.
NHL Determines Whether Olympics Is Worth The Effort…
As Michael Phelps and Usain Bolt and the “Redeem Team” continue to bask in Olympic glory and dollars, and sports from golf and rugby to baseball and softball try and fight their way back onto the Olympic sked for 2016, hockey…well the NHL…appears to be undergoing their own version of brand soul searching, trying to …
Cleaning Up A Plax Mess…
Even the best of seasons can have their bumps, and the New York Giants proved again this weekend why having everyone on message, pulling the same way, and working together from top to bottom and vice versa will avoid issues with the media, and give the media the right amount of accurate and consistent information …
Football Below the NFL…The Yin And Yang Of True Brand Value…
As we move past Thanksgiving and on to the higher stakes of football in the United States, a number of pieces came to light that show the value, or lack of value, that football can bring to a brand. On the positive side, Jere Longman's New York Times piece on Friday is a shining example …
Hitting The Minor Homers…
As we head into the Thanksgiving holiday in the U.S., the minor league drum beating for great activation in baseball continues, as Ben Hill's Minor League baseball blog singles out the best promotions of the past season, and rewards the Ogden (Utah) Raptors as the team with the best minor league promotions of the year. …
The NBA Continues to Brand “Basketball” Worldwide And At Home…
Many times sports get caught up in their own branding opportunities, often at the expense of the greater good of the sport they represent. There have been countless stories of MLB chasing down rights fees for Little League or the Cape Cod League, or Major League Lacrosse and the National Lacrosse Leagu.fighting against themselves for …
Grey Cup, MLS Cup Go Head To Head In November Against…NF.
It is the Sunday before Thanksgiving in the United States. The beginning of rivalry week in college football, with OSU-Michigan and BYU-Utah having already taken place. College hoops is well underway, and the NFL is…well the NFL. NASCAR is putting a ribbon on a season, the NHL is solving problems in local markets so most …
Remembering A Legend In The Business…Mike Cohen
Twenty years ago this past September the sports business world, just growing at the time, prematurely lost a legend, someone who set the tone and helped create the sports communication industry as it exists today. His name was Mike Cohen and his nickname was.ink. becuas.throughout his career that is what Mik. got for his clients. …
Small Fish in a Big Sea…Maximizing The Niche Event Coverage…
Finding a great story is not that difficult. If you know how to listen and ask the right questions, everyone has a story that is newsworthy. Finding the story and then finding the ways to effectively tell it is not always the easiest task.
Gettin The Right Flavor of NASCAR: TMS
As the economy takes its effect on NASCAR, one thing that hasn’t suffered is the diversity and depth of innovative promotion and the PR support that goes with it.