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One of the more unique cross promotions of last season began its comeback today, a great partnership between the job site Monster.com and the NFL to again find the ultimate NFL fan. The Monster NFL.com fandemonium site launched October 1, which gives fans a chance again this year to submit videos and show why the …

This Friday three cities will have spent millions of dollars in travel, staff and preparations for…nothing. On Friday, IOC President Jacques Rogge will announce which of the four cities for 2016, Tokyo, Rio Madrid and Chicago, will get the bid for the Summer Games, which will set off a feeding frenzy of activity, good will …

Last year the UK soccer club Ebbsfleet United tried a novel approach to resurrect the club. They sold shares that gave fans a voting portion of all club decisions. Not only did they make enough money to have the club be financially viable, the team had a bit of a resurrection on the field and …

It has been a question for a long time…when does sports stop being a game and become “big tim.” For years, tennis and golf and club sports outside of the United States have have taken the club or academy route, and let young people turn pro when they could compete. With that comes the pressure …

There is always a cloud of mystery and debate when any Hall of Fame announces its annual induction class especially since like any ballot that involves humans voting, there is always an amount of emotion vs. logic factored in. For the most part, the balloting is a closed system. Once you are asked to vote …

While some view the announced potential sale of the New Jersey Nets on Wednesday to be more vanity for billionaire Mikhail D. Prokhorov and buyout for developer and owner Bruce Ratner, the window of opportunities for others could be much bigger, both on the team side and on the investor side into the future and …

It was not too long ago, 1997 to be exact, when the WTA Tour, the worldwide governing for wome.s tennis, faced an issue of crisis with regard to budget, branding and perception. The Tour, after taking the media power of William Morris for years as the Virginia Slims Tour, was suffering from a lack of …

Many skeptics looked to the baseball season this year as a sort of sponsorship and ticketing armageddon…a sure sign that sports was losing its branding and dollars mojo. Yet as we look down the stretch and even back across the season, we see lots of good news for the sport in terms of community involvement, …

Saturday Rutgers will take on Florida International University in Piscataway, New Jersey but despite the result, the two biggest gains in popularity for the school may have been made away from any court or playing field this past week. First, on Tuesday nigh.s Jay Leno Show on NBC, award winning documentarian Michael Moore sported a …

It is perhaps the last clean piece of real estate on the sports landscap.the jerseys of the four professional teams in North America. A practice which is well accepted globally, brand advertising on the front of jerseys, still is off limits in the States with the NHL, NFL, MLB and the NBA as well as …