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We have been diligent in trying to stay on top of all the teams with green initiatives (although the Nets were the first in) but the Phillies seem to be taking things to a new level in South Philly, getting accolades from the city, state and even the EPA for a series of long term …

PR MOVE OF THE DAY: We are always in awe of the ability of minor league teams to react and activate with some fun promotions, usually much quicker than their major league counterparts. Another example arose last night, as we got an email from the AAA Fresno Grizzlies, who announced that this Wednesday night will …

We have been saying for some time that Barack Obama's talk about his hoops background has resonated with the casual sports fan and voter and it will probably help him as things progress, while the other candidates have stayed away from the sports connection. Well, all three candidates have chosen a surprising sports connection for …

A look around the American sports landscape the last few days showed some good examples of how and when some “second tier” sports are able to find ways to break through the clutter. Let's take a look at a few examples.

While almost every entity in sports and entertainment continues to try and find ways to make the digital environment financially viable (and few have succeeded thus far), the one area that continues to be viable and lucrative, both for programmers and those looking to get into the sports field, is the fantasy gaming side.

Taking a break from the vacation time in Quebec City to drop in a quick post, especially given the New York Times piece this week on the place blogger.are looking for in the sports lexicon these days. Tim Arango's piece was very balanced, and the end of the day, especially for those sports looking to …

I will be away from the blog for a few days on a family vacation…next post will probably be Friday, but maybe one before…in the meantime thanks for all your interest and please email me any thoughts you have or best practices or writing you come across at jf@ifl.tv.

As both the Lakers make their playoff run and the Royals continue their surprising start, we take a look at the glories of YouTube past and present to see the potential for a new kind of one on one competition, ala ABC's legendary series “The Superstars.” (although it may be just a virtual one but …

One of the most elusive groups for those running for office…as well as those looking to advertise products…remains the male demo 18-34, which of course remains the sweet spot for American sports. Therefore it remains interesting as we move toward th.Presidential election that Senator Barack Obama continues to be the only candidate to use sports …

PR Move of the Day: The ability for athletes and coaches to participate in sponsorship activation is key for any partnership, but this week Florida Atlantic University football coach Howard Schnellenberger took that activation to a new level, agreeing to get his teeth whitened as part of a promotional campaign with FAU sponsor SmileXpress (as …