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As the Final Four plays out this weekend in Detroit, the nation's oldest college hoops tournament, the NIT, will have already wrapped up with a semi-final and final in New York. While it seems there is little need or interest in the third or fourth college tournaments now being played…one of which may have a …

For those who were excited about the WUSA on its best days and all it could do to raise awareness, build brand and launch a legitimate stand-alone women's professional sports entity comes Women's Professional Soccer, which launched this past weekend. The good news is from a brand standpoint WPS has taken the best practices from …

The Subway chain has done a great job in recent years of finding ways to attack the demo they are trying to reach, whether that is through their team of athlete endorsers, NASCAR or even through their weight loss king, Jared. By going after those groups, Subway spoke right to the adult who chased fast …

The footprint and hours spent by the NBA growing their brand in China over the last ten years is perhaps the best example of global sports brand expansion to date. Now that that process is in place, the league, which has already established a relationship to brand and grow basketball as a sport through its …

It still remains a niche sport, but those who have been able to carve their niche in the niche world of Mixed Martial Arts continue to find new ways to speak directly to the core audience with some traditional sports and entertainment branding opportunities, ranging from memorabilia deals to figurines and collectable cards. The MMA …

It was probably over a year ago that if an athlete or even an entertainer broke major news on his or her blog he or she would have been vilified. Yet the reports that Curt Schilling, an athlete who is actually working in the digital world with a few ventures, including a gaming company, announced …

Once the shine wears off of the brackets for March Madness, brand partners and media have to begin the search to find out what are the best and what are the most effective ways of telling the fun stories away from the games. Two examples showed up this weekend. First on the access side, Multichannel …

With the economy continuing to be in flux, those sports which are really beholden to the corporate entertainment dollar…golf, tennis, NASCAR...continue to try and find ways to court fans and brands to keep themselves moving forward and justifying the high spend that accompanies their mega-events. As Liz Clarke pointed out in Saturday's Washington Post, NASCAR …

As March Madness continues on the the necessity of these added Division I tournaments continues to be in question, we noticed two great examples of brand activation on lower level events pointed out by some quality bloggers. First Brian Gainor's Partnership Activation blog had a good piece on how a local BMW dealer used the …

The world of the have's and the have nots in college athletics ebbs and flows in any given year, and this time of year the hope for Cinderella trying on the glass slipper in March Madness is what keeps fans up at night. However what keeps many coaches and administrators up at night is what …