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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As NBA Commissioner David Stern talks about the vision of a European Division, the NHL looks toward European Expansion, even the UFC continues to take their successful North American Mixed Martial Arts business and tries to grow in Europe, we note a tale of caution coming the other way…The Premier League's plans to add another …
A month ago we pointed to all the advance activation stories that had begun for NASCAR as they started their run-up to a dual anniversary year…the 60th anniversary of the circuit and the 50th anniversary of “The Great American Race,” this weekend's Daytona 500.
PR Move of the Day: Today's move has to go to coach C. Vivian Stringer and the Rutgers Scarlet Knights, who despite a controversial last second loss to the University of Tennessee last night in Knoxille, scored big points by donning pink uniforms for a national television audience in support of “Think Pink” day in …
I was lucky enough to attend the University of Florid.Law School Sports Symposium last Friday, and in addition to being able to hear some great words from people like author Mark Isenberg, agent Glenn Schwartzman, AAFL Florida President Wayne McDaniel, UFL President Mike Huyghue and former New Orleans Saint.Exec and current city council president Arnie …
We have looked at various ways of dealing with crisis management since we started this blog in November, and this week there were varying degrees of crisis that arose, from college football to baseball to hoops…lets take a look at the trio, the ways they have been handled, and what could be next… 1- Pedro …
We wanted to tak.a moment to wrap up a week that started wit.everything “Giants” to notice some great, smaller (but still midmajor in some cases) stories that grabbed some solid national coverage this week. On the college hoops front, both Drake University and Baylor University have seemed to really capture the national spotlight, not just …
“Does Beethoven Have a Bubble Gum Car.”- Lucy Van Pelt Had some solid best practices to post today, but we were really struck by the Giants win and the impact it has had on people in general in the jaded, cold and dark corners of the Big Apple, that we wanted to just take one …
Just some quick links on Monday worth a read. First of all, one little item to give a different perspective to a broadcast is to switch off the national audio and listen to the gifted home town radio broadcasters call those seminal moments.