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As we have noted before, minor league baseball, even with their affordable prices, constantly look year round to keep the brand relevant in the community and continue to reinforce brand. many times it can be done with the offbeat, the latest example is the Hudson Valley Renegades, who took the opportunity to create Benchwarmers Tribute …

A year ago the UFC continued to build its brand pretty much as it had before…by appealing to traditional MMA and fight fans with a smattering of the mainstream...a good part of the mainstream pitches were left to two principal competitors at the time, the IFL and ProElite, which forged mainstream TV deals and some …

Now it may have happened by accident, but an interesting development this past week for the Washington Capitals actually gave a front office staffer a few seconds of a lifetime on ice close to game time, and could unleash a new round of experiential marketing for teams and fans going forward, especially for the minors. …

Jon Wertheim in Sports Illustrated this week has a very good look at the Clippers Baron Davis and the steps he has taken to try and expand his business interests, invoke his passions, use his position as a platform for social change and still play good basketball. In a time where fans are always looking …

One of the biggest challenges in a crisis is getting all spokespeople on the same page. Regardless of the message, releasing the bigger picture information, positively or negatively, and having that information be consistent is a great show of solid planning. Such was the recent case with the WNBA and the demise of the Houston …

We are going to take a brief departure from the best practices we have focused this blog on to take a look at the inevitable belt tightening and workforce reduction that has finally come to the sports industry, with the latest cuts being at the NFL, which announced a 150 person deduction in workforce today

It hasn’t developed the cult following of “The Rick” or “Stump The Schwab” but ESPN backed into a great sponsored online activation as a fan this weekend selected his 25th consecutive correct sporting result through their

As teams and brands struggle to find more unique places to generate buzz and sponsor interest, and as the last four major sports in the United States still try to keep uniforms clean of advertising for team branding, new options for expermentation will abound. This weekend, Gary Smith, the co-author of Saving Face, the history …

As sports continues to look for ways to connect to the everyman and grab the casual fan with unique opportunities, hockey may be missing out on one that could be fun…his name is Don Parsons and he is about to break one of the ultimate blue collar records…the alltime minor league goal scoring record. Parsons, …

With all the talk of inflation, recession and the economy, even on a day when the Big Three are pleading their case to Congress for help, NASCAR continues on as the leader in the brand activation space.