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Every year baseball looks to take another step forward as it embraces the legacy of Jackie Robinson, and this year, from the Empire State building bathed in blue lights, to the unveiling of the Jackie Robinson Rotunda at the new Citi Field to the various ways and combinations individual players chose to wear Robinson's 42, …

PR Move of the Day: The New York Knicks have not had an easy time of it from any angle this season, but through the on-court problems and public struggles the fans have remained loyal, and to recognize that the team will take a sizeable hit financially Monday night and offer free food to all …

As The Masters heads for the final round this Sunday, it struck us that since this blog was started in November the major sport we have probably written the least about is golf, with tennis probably a close second. Probably one of the reasons is that the leasure activity that golf is and the passion …

PR Move of the Day. We like to highlight those “little” activations that perhaps can grow into major market ones, so courtesy of Ben Hill's Minor League blog we found the AAA Sacramento River Cats who hid a Golden Ticket (ala Willy Wonka and the Chocolate Factory) in one of 500 bags of peanuts throughout …

Over the years the role of many agents with team.has been adverserial. However with more and more teams looking to expand off sports coverage and increas. ROI for partners, as well as maximize opportunities with athletes, are working closer with athlete reps (and vice versa) to maximize and use economies of scale whereever possible. The …

Th.growing controversy around the Olympic Torch Relay through Europe, as well as the growing negative sentiment with regard to the Beijing Olympics themselves, seems to be reaching crisis stage as evidenced by front page stories in most of the top 25 newspapers in the United States today (and will grow even more as the relay …

PR Move of the Day: It used to be all about convergence, as properties looked to combine common assets for cross promotion across entertainment and sports properties. Disney's acquisition of the LA Ducks and Angels and the formation of YankeeNets to run the Yanks, Nets and Devils were seen as the way economies of scal. …

As the seasons, both physical and sports-related, blend together in April, we wanted to point out some good work being pushed out by Major League Soccer as they begin their campaign and by the NHL as they ramp up for the playoffs. First on the soccer side, where MLS is working to increase activation and …

PR Move of the Day: As we move through the opening week of baseball season it is great to see hope springing eternal for all the fans of America's pastime. One brand that has always been synonymous with baseball is the Topps Card Company, and thanks to the efforts of their marketing staff and the …

PR Move of the Day. The New Jersey Nets may have had a blow to their playoff hopes Tuesday night with the loss to the Sixers, but they keep beating the brand awareness race by pulling off the first-ever (I guess) Carbon Neutral Night against the Sixers. The Newark Star Ledger did a nice piece …