Itezsms Even More Entertainment…SIezsms “Outside The Swimsuit,” LeBron Vogue, The WWE and more…
As the sports industry continues to grow, the pressure for ROI from sponsors becomes stronger, the lines that once blurred sports as entertainment are now totally gone (we think for better but many may say for worse). Take a look back at some examples from the last few days…there was a new attendance record set …
Telling The Story To Those Who Want To Hear It First…WCSN and others…
One of the biggest problems with promoting and branding sports and entertainment properties today is that everyone wants to be “Like Mike” (the old Nike slogan with regard to Michael Jordan). The problem is that many emerging brands and properties try to grab that brass ring before they are ready, or don’t look to aggregate …
Dishin Digital…CAA Makes The Big Play With Weplay…Gillette Reaches For The New Stars…
The marriage of social networking and sport as celebrity may have reached a new level with CAA's announcement yesterday of WePlay, a social networking site designed to reach out to millions of active kids and their parents, as well as pulling in hours of childhood photos and video and current “look backs” from some of …
Athletes and the Power Of Celebrity Can Make A Difference…
The success in athletics is usuall.measured in fractions of a second…therefore the “little things” that the professional athlete does in his or her prep to close that gap can make champions into challengers and vice versa. Not a surprise of course for anyone who loves the drama of sport. However sometimes in the loss of …
Putting More Faith In Sports Marketing, Branding and PR…Faith Nights
A few weeks ago, New York Times baseball columnist Murray Chass wrote a piece about faith, specifically Christian fait., becoming more involved in the business side of baseball, and the potential issues it can cause as church and state intermix. However for teams looking t.reac.positively to their fan base, as well as create new branding …
Strangers In Strange Lands…Sox in Japan, Lower Seeds Move On, And No Olympic Shots From Tiananmen Square
This morning there are lots of unique slices of life that again show how sports captures the moment, lifts the spirit and creates such contrasts with everyday life. Let's start in the Far East, where the Red Sox and A's have headed to open the MLB season. This morning (Saturday) on Yahoo Sports Jeff Passan …
NHL steps up pitch and access…Yoone. I didn’t…and more good hoops reads…
PR Move of the Day. We always talk about access being key, and today we wanted to single out the NHL for taking Media Post behind the scenes for their “Cup Changes Everything” shoot and giving reporters access to not only experience the shoot, but meet the players and go through the process of what …