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My friend and colleague David Schwab came up with a great example of product placement and a home run for both an endorser and an edosee on his stellar First Call blog recently. The story shows the true value of messaging clients, providing a compelling visual for a product and just plain old luck that …

Like the Million Dollar Arm, another example of .unique idea riding a wave of popularity is the people's soccer club, the UK's Ebbsfleet United. Almost a year ago, the idea was pushed forth in Portfolio and other places by an entrepreur to have a soccer team where fans could buy in and make the day …

We started this blog almost a year ago, and one of the more unique promotions that came up was The Million Dollar Arm, a promotion to find baseball players in India and grow the game there, with a chance for some young player who could learn baseball to get a chance to make his way …

As his Liverpool club heads toward the top of the Barclay's Premier League standings, owner George Gillett continues to be a prime example of how sports ownership and branding will look as we move to be more global in the 21st century. Foxsports.com ran the AP article which spells out not Gillett's views on why …

As we change clocks to standard time, it would appear baseball is drifting off to a nice slumber before Hot Stove action begins anew in a month or so. However as Ben Hill points out in his Business of Minor League basebal.blog.some of America's savviest sports marketers, the minor league baseball teams, continue to grow …

The Phillies Ryan Howard is probably still celebrating the Phils World Series title from this past week, but the folks at mlb.com gave fans an even better look at the star this past week, working with Playstation to create a great viral video that takes fans behind the scenes of the making of the video …

So often the 24/7 sports world we live in leaves little to the imagination, and many times those looking to spin and create new ideas get caught up in the news cycle and the creativity gets lost. Hence the lack of effective Heisman campaigns or awards promotions for athletes in most sports. However sometimes the …

Two brands that continue to find ways to activate with a young audience by combining gaming with star power are Gillette and KFC.

As many car brands look to reduce spending and streamline work in sports marketing, one of the more efficient brands in tough times, Volkswagen, continues to make a bigger strategic play in its headquarter maket of Washington, DC.

It i. the largest single day sporting event in the world, the ING New York City Marathon.