Niche Sports In A Down Economy…Another MMA Brand Goes Down
As we are seeing with the biggest of sports like Formula One and the Premier League, the economy is having an effect on business.
The Price of Branding In College Athletics…
With the downturn in the economy comes the anticipated downturn in philanthropic giving, but along with that downturn will come more pressure from administrator.at the collegiate level to show an ROI just as any sponsor or business partner on the professional side would see with an investment.
Playing On The Global Stage
Businessweek this week put out their Top 100 Power Brokers In Sports, and in that was a Top 25 worldwide (meaning outside the U.S.). The list is a great one for anyone to have on hand as sports becomes more global, and continues to show the domination of motor sports (notably F1 despite its financial …
Rotohog.com finds ways to help winners fulfill the American Dream
Usually we think of rotisserie play as a small cash payoff for the winners but lots of fun for all involved…that is the appeal of fantasy gaming, to put you in the drivers seat with as many options as possible, and make you the person in charge of your own sports team, competing against friends …
Gaming With The Pols…Obama Gets There First
As he was first to attract attention to the casual sports fan by playing hoops, Senator Barack Obama has now gone another step to reach the younger casual fan, by integrating ads into online video games, as reported today on gamespot.com and in the Sports Business Daily.As the tight election continues to try and cultivate …
AFL Holds Ground, Stays Focused Amidst Turmoil
On Saturday the independent AFL news, the fan site of the Arena Football League, had a very upbeat piece about how the league could continue to rally as the number one fan-friendly sports league, even in questionable economic times. There were solid features about the Philadelphia Soul open tryout in Pittsburgh, and the Tampa Storm …
Mets Do A Good Job Of Spreading Positives In A Down Economy
We have all seen the effects and fear and potential cost cutting measures that teams and brands are putting into effect to safeguard profitability should the economy worsen. Now while many have taken the prudent approach to guard their best assets and look for more ROI, some have chosen to move ahead with long term …
Browns Raise Interesting Questions With Regard To Political Activism
With Sara Palin set for Saturday's puck drop in Philly, and NBA players like LeBron James, Greg Oden and Alonzo Mourning all speaking publicly in support of Senator Barack Obama this past week, it was interesting and noteworthy see the way the Cleveland Browns addressed the issue and opportunity of athletes in a football-crazed and …
Sarah Palin, NHL Combine To Grab The Casual Fan…
The NHL has come out firing and grabbed the attention of the casual sports fan and the business partner through a successful “NHL Rocks” campaign, well attended and competitive games in Europe, a sensational centennial campaign by the Canadiens and a rebirth of the Blackhawks brand in Chicago, all of which is overshadowing problems in …
NHL Sends A Great Global Execution Message…
When looking to stage the excitement of a product in a new environment.leagues will often take the cautious approach and go with preseason exhibitions or friendlies.?More recently both MLB and the NFL have taken the strides to play regular season games around the world, which is usally .better representation of product, and sends the messages …