It Seemed Like A Good Idea…The Start-Up Business of Sports…
It is looking like another idea that has its base in a very noble concept…spring football in football rich states with athletes who have four year degrees…may soon be biting the dust.
Majoring In The Minors…Again…Altoona Throws a Curve With Season Long “Leip” Year Celebration
PR Move of the Day. We haven’t done one of these in a while (and are looking forward to a summer of good ideas), but we turn to the Business of Minor League Baseball blog and give props to the Altoona Curve for announcing their season long “Leip” Year promotions, timed of course to last …
Globetrotters Go Back To The Basics To Build Brand, While The Obama/Sports Connection Continues To Gain Steam…
One of the hallmark brands in sports and entertainment that had lost its way in the internet crazy, flash and dash 24/7 world was the Harlem Globetrotters. Like the circus, the rodeo and many of the other circuits (even professional indoor tennis) that traveled on a tour to cities across America and around the world, …
Mixed Martial Arts Fights Its Way Toward The Mainstream With Two Big Thursday Moves…
For the last few years a host of sports marketers have looked toward the relatively new sport of Mixed Martial Arts with an interested by skeptical eye. However the sport, which combines no less than five disciplines and has enjoyed great box office and pay per view success with the UFC, threw a pair of …
Speaking With One Voice…Racing Wins, Big Ten Network Loses
Yesterday we saw the value of the concept of speaking with one voice. The long overdue unification between Champ Car and the IRL may finally give what was one auto racing's premier circuit, open wheel racing, a much needed boost to succeed. The image of Tony George addressing a packed press conference in Miami yesterday, …
Politics Playing Sports…Will Barackezsms Heisman Pose Resonate In Votes…
Not that we think there is a direct corrolation, but Barack Obama's rise at the start of primary season did coincide with the great piece Scott Price did in Sports Illustrated when he shot hoops with the senator.
Of Weekend Winners and Losers…
The snowy weekend in the New York area didn’t produce much from a sports perspective, but some winning and losing both in the United States (especially in college hoops) and in the U.K. with Eduardo de Silva's horrific leg break for Arsenal, certainly produced some interesting items, as well as how they were handled. Here's …
AFL Springs Into Season With Great Viral Effort…as well as some additional soccer items
PR Move of the Day. The post-Super Bowl football frenzy in the U.S. has continued from National Signing Day through this week's NFL Combine and th. on-going melodrama of the Patriots videotape gate, and with the fledgling AAFL starting up shortly (nice piece in the Houston Chronicle. and the AFL in camp, there is more …
Baby Ruth, MLB, Swing In With the “Take Me Out To The Ballgame” Centennial
As we move toward full squads reporting for baseball, we wanted to be out front of a great season long promotion being done by Major League baseball and partner Baby Ruth, honoring the 100th anniversary of the song “Take Me Out To The Ball Game.” The promotion will begin in parks around the country on …