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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few recent trips in the car listening to XM Sports has produced some great interview spots above the usual host chatter…James Carville's show, as well as the Saturday morning show hosted by the Diamondbacks Eric Byrnes, have shown a willingness to take different guests away from the usual topics and expose listeners to more …
As fans and media continue to push for more unique content, those who call the game, or those media looking for som.first person experiences, are coming more and more into the public eye. Obviously the issues with NBA ref Tim Donaghy revealed a less then brilliant side of NBA officiating (although one that is the …
Colleague David Levy sent along the Wall Street Journal article yesterday on the launch of an emerging niche that has been talked about in sports for years in places like hockey and minor league baseball and is finally seeing the light of day, a professional sports team run by shareholder fans. The idea was proposed …
With the Iowa caucus upon us this week, w.went looking for candidates who would be dipping into the sports arena for meetings, photos and good will to garner support in the polls. With Mitt Romney's Salt Lake Olympic experience, John McCain's tremendous love for the outdoors, and Rudy Giuliani's love of the Yankees, we anticipated …