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PR Move of the Day…Actually a really good branding move by the Dodgers, written about by Tom Hoffrath in the LA Times this week…the Dodgers are taking on a float in the Tournament of Roses Parade…may sound a bit hokey but those parades, like Macy's yesterday, get the brand off the sports pages and into …

Happy Thanksgiving…with the Nextel Cup wrapped up and NASCAR Week in New York upon us next week, thought there were a few racing items recently that deserved attention. PR Move of the Day:

Nice PR Move of the Weekend:

Not sure how the Nextel Cup numbers on ABC will pan out against the NFL today, but as the Giants were holding on against the Lions we flipped over to watch some of the race from Homestead…it shows the difference in audiences when ABC/ESPN puts on the pre-race prayer and the National Anthe.as part of …

The PR move of the day belongs to Knoxville, and legendary head coach Pat Summitt's (and women's sports marketing director Jimmy Delaney's) efforts to get more students to attend University of Tennessee women's hoops games…giving away FREE TUITION…the story ran on AP this morning and I found it on lohud.com…pretty unique idea if you can …

The nice PR move of the day goes to the Ne.Jersey Nets, as pointed out today in Media Post unver the headline “AS Strike Darkens Broadway, Nets View Ticket Swap”

Thanks to my friend and colleague Josh Anderson I am now going to start doing some daily posting that hopefully people will find useful and informative. I am learning the linking and category stuff, so bear with me and please respond if you like, need something or I can help in any way. All too …

I have spent a great deal of time in the last six months finding the good, the bad, the insightful, the nasty, the self depricating and the self serving in the blog world, I am hoping this will be a compendium of good ideas, insight and useful information for those involved in sports and entertainment …