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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In light o.South Florida's continued football woes (0-11 FIU and the winless Dolphins) we thought it would be useful to point out the value…at least short term…of being worst. Unfortunatel.I speak from a bit of experience here havin.endured winless college football seasons at both Iona (0-11) and Fordham (0-11), having spent nine years with tw.marquee …
This morning we were going to write about the value of extremes in winning and losing in light of the Miami Dolphins recent losses, but the death of Sean Taylor of the Redskin.today and Joe Kennedy over the weekend makes the importanc.of the games we play seem a bit insignificant. We are not experts, bu.unfortunately …
PR Move of the Day…Actually a really good branding move by the Dodgers, written about by Tom Hoffrath in the LA Times this week…the Dodgers are taking on a float in the Tournament of Roses Parade…may sound a bit hokey but those parades, like Macy's yesterday, get the brand off the sports pages and into …
Happy Thanksgiving…with the Nextel Cup wrapped up and NASCAR Week in New York upon us next week, thought there were a few racing items recently that deserved attention. PR Move of the Day:
Not sure how the Nextel Cup numbers on ABC will pan out against the NFL today, but as the Giants were holding on against the Lions we flipped over to watch some of the race from Homestead…it shows the difference in audiences when ABC/ESPN puts on the pre-race prayer and the National Anthe.as part of …
The PR move of the day belongs to Knoxville, and legendary head coach Pat Summitt's (and women's sports marketing director Jimmy Delaney's) efforts to get more students to attend University of Tennessee women's hoops games…giving away FREE TUITION…the story ran on AP this morning and I found it on lohud.com…pretty unique idea if you can …