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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The last few weeks we have continued to see the axe fall as teams and leagues and media properties struggle to figure out how to bridge the next few months as we try to return to some sense of business normalcy in mid 2021. No matter where you work today, especially if you hit a …
I can always tell when the holiday season arrives…we get the first Christmas cards, always from my wife’s hair stylist and my longtime friend and colleague Paul Schneider. They arrive either right before Thanksgiving, or on Black Friday…and with that the season begins. Those cards…pieces of paper…are both tangible and symbolic and its why I …
Hard to think if the sponsorship world ever sets on the Manning family. Case in point, this week Bush’s Beans announced Peyton Manning as the newest bean ambassador for the brand. He joins the ranks of Duke Bush, Bush’s one and only spokesdog, and Jay Bush, Duke’s pal and the great-grandson of Bush’s founder, as …
Perhaps for a good part of the casual fans for sports, Army-Navy is a part-time tune in vs. must see engagement. However if you are a member, even an extended member of a military family, a fan of traditional rivalries, a football fan looking for a game to watch in early December on a Saturday …
As we head toward 2023 the issues and opportunities with regard to engagement in social continues to ebb and flow. While Twitter continues to be a quandry for many, TikTok and its continued frenzy pushes more engagement amongst a growing using audience than ever before, all based around a complicated algorithm of shares and engagement. …
Going into last baseball season the great Will Leitch wrote a piece on the complaints by traditional fans about the designated hitter in the National League. The point of the piece was simple…important to talk about? Sure? Earthshattering worthy of massive complaints and hand wringing and protest? Not really. It’s sport. Enjoy it. Its not …
It started as a simple way for players to tell their story two seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
It’s been great getting back to face to face events this year, the opportunities to randomly catch up with old colleagues, meet new ones and yikes, even listen and learn a bit. Case in point was Wednesday when we dropped in for a day at Sports Business Journal’s first day of their Media Innovators conference, …
We take another look at some of our recent podcasts summarized by Noah Zaret. This weekend are two disruptors who also happened to have found blue ocean and are exploiting it on the engagement and content side, Dylan Sadiq, a first generation Rutgers grad who turned an engineering degree in to a literal artform, and …
As much as I learn from scrolling through online platforms I still feel like I retain more and learn more, from flipping through hard copies of books, magazines and newspapers again and again. Case in point was a Sunday New York Times piece, an oral history on the 25th anniversary of The Lion King on …