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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Incredible (and incredibly frustrating) as it is, some sports are now entering their second season during the COVID-19 pandemic. They’re able to carry on by being innovative, marrying self-discipline and respect for the health protocols among athlete participants and staff, and creating new league structures. The NHL, which again returned to competition on January 13, …
The Buffalo Bills have been one of the feel good stories of the Pandemic, and their long suffering loyal fans took fandom up a notch this week…assisting the cause of another teams quarterback which was found…on Instagram or TikTok? Nope, on Reddit For those who don’t know, Blessings in a Backpack is a charity that …
Normally, whatever that means, in early January I would be flitting from place to place around the country. Taking offspring back to school, heading to CES to learn more and more about the business we are in, and in recent years, a stop in the Nation’s Capitol to glean from our good friends at Monumental …
The NBA gets a lot of credit for looking for new ways to engage fans, but when we look back on the fanless fall, the NFL may, and should have emerged from the top of the forward-thinking pack, and Sunday was the best example, across the board, of a glimpse into the future of sports …
A few weeks before Christmas, Jordan Teicher had a New York Times story with several former athletes, including ex New York Jet and Columbia grad Josh Martin, talking about the great value LinkedIn had brought to them in terms of connecting and storytelling as they figured out what is next in the post playing careers. …
Picked one off from Michael Smith at Sports Business Journal, who did a great job documenting the pivot and opportunity Duke’s Mayonnaise created off last week’s trophy mishap with the University of Wisconsin. The play had everything; good nature, increased sales and awareness, a cause play, and even a longer tail merch opportunity. Think of …
Sunday, we reached the end of the NFL regular season, with the bumps and shifts along the way, on time and pretty much intact. Somewhere down the road we will look back on this year and its best practices and amongst the Bubbles and Wubbles we will tip the hat to the NFL for getting …
“We have a large megaphone, and we think we can amplify storytelling by using it properly.” Chris LaPlaca, ESPN’s longtime head of communications, used that example during a Zoom chat with our Columbia class this past fall when asked about the changing role that ESPN has in storytelling, and in the past few weeks it …
It is 2020 and we all know how traditions have been reinvented or thrown out the window, only to be restarted in the future, and that’s OK. As we have heard from health officials so many times, the Virus does not have our timeline. However, I did realize this morning, here in the gap between …
What a year. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for that matter, predictions of …