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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Myself, Scott Rosner and Carla Varriale-Barker are “The three,” the three members of our Columbia faculty teaching in what’s called a Hy Flex Environment this semester. One thing that has been stunning is not balancing those in the room with those following remotely, of adjusting to wearing a mask or having a camera all the …
“We are drowning in information but starving for wisdom.” EO Wilson (h/t Kevin Carroll) We often talk about how our business is one of relationships, both those carefully forged and those which are quite random. Sitting back and trying to imagine or craft a plan as to how one gets from one place to another …
Last week we had the great privilege to talk to Nick Nurse, head coach of the Toronto Raptors, not about the NBA Finals or the upcoming NBA Draft or the date for starting the next season, but about his life lessons, his journey and those who included him along the way, all of which is …
Two years ago we were lucky to have the folks from Octagon in to talk about athlete storytelling. There were lots of great best practices, but one thing stood out: the story that Octagon got the most responses from on LinkedIn was not something about Michael Phelps and his latest deal, or a new project …
Our lives are made of complex puzzles, and sometimes the pieces that fit together best are often forgotten, probably because they fit together the best. I consider the five years I returned to work at Fordham University that easy fit into my complex puzzle, and I was reminded of how much fun, and formative that …
We raise the question as a thought starter in class quite often. Who is the media? The initial responses are the ones one would expect…newspapers, CNN, Bleacher Report, NPR etc. etc.… Then we talk about the ability to self-story tell, the rise of social media and citizen journalism, the ability to create and enhance a …
Another in the series of posts for MVP Index we have been helping with… If you had a crystal ball attuned to sports sponsorship growth and innovation at the start of the third decade of the 21st Century, what would that ball have told you five years ago, or even two years ago, or even …
It was 27 years ago this week that I drove from our newly purchased home in Nanuet, NY, where I had spent the last five years as Sports Info Director and then Asst AD For Communications at my alma mater, Fordham University, and made the big jump to being the Director of Public Relations for …
We are in a time where words are being drummed out by action. Beautiful phrases and empty promises all things related to cause marketing and social responsibility are getting outed with regularity as WHAT you do and HOW you do it rightfully becomes more important than WHAT you say. A great example surfaced in the …
We have seen so much activity from teams and leagues and athletes regarding getting out the vote for the coming election, and the messages continue to grow as we head toward November. On October 1, the Brooklyn Nets even took to the streets, literally, with a double decker bus encouraging people to both register for …