JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We sometimes get caught up into the day to day, seasonal nature of the business of sport that we forget that we are here to have fun, and sometimes have to look to, and try a few “What If’s” to break through the clutter. Many times these opportunities are sitting there right in front of …
What a year we are winding down…AGAIN!. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for …
As we head toward 2025 the issues and opportunities with regard to engagement in social continues to ebb and flow. While X continues to be a quandry for many, the rush to BlueSky has not created massive new followers for most who have migrated to the platform, and the issues with TikTok and its continued …
“Do you have a card?” is still one of the questions that comes up after the first initial business encounter. What that means has changed over time…virtual, a scan, something else that goes easy to my phone. There are plenty of eays to easily share information in the cloud. However the tangible part of holding, finding, …
“He wasn’t there because his publicist told him to be there, and to be nice. He was there because he wanted to be.” As we head towards 2025 there are so many hoping for a retooling or a reset on where their path is going, and the world keeps brining us some new titles of …
Tom Richardson and I have been doing our sports business podcast at Columbia for nine years and have over 400 episodes logged, with the able assistance of a legion of student producers and the welcomed addition of cohosts Scott Rosner and LJ Holmgren over the years. We think that makes us the second longest running …
The concept of “Sportfashion”…what athletes and coaches wear coming off the bus, going home, in warmups etc and how it ties to popular culture has never been stronger, and that includes footwear. The styling kicks, boots, shoes have always had their place, but when empowered by the big lens of media, traditional and social, and …
“Are You Willing to Cross The Street?” That question came not from a leadership seminar but from our friend and colleague Ray Negron, who has worked for the Yankees for over 50 years and always brings a different point of view to our students at Columbia. The rhetorical question came not from him, but from his longtime …
I have always been a fan of second tier Bowl games. From the Garden State Bowl to the Astro Blue Bonnet Bowl, those games used to bring future stars into our homes, as well as schools we didn’t often see on football Saturdays. The relevance of many to the general public, and in some cases …
There is a scene in the movie “Wall Street: Money Never Sleeps” where a young Jake Moore (played by Shia LaBeouf) is walking in Central Park with his mentor and his firm’s managing Lewis Zabel (Frank Langella). Zabel has become disillusioned with the industry and doesn’t understand how he can be told a loss is …
