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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It has been quite a roller coaster first month of the year. Bookending the 1st month of January 2020 are the sudden tragic losses of David Stern and Kobe Bryant (as well as the others who perished tragically Sunday) ; two at different stages of vibrant lives whose impact went and will go on, way …
In a time when cause marketing is even more on the minds of young consumers, and as Super Bowl approaches, time to give a best practice shootout to a very simple idea that ties both together, and can help, with a simple act, move mountains. It is the Souper Bowl of Caring, which will again …
It has been a pretty quiet few weeks for sports in New York. An Islanders move up, Rutgers and Seton Hall climbing the college hoops ranks, Jeter to the Hall, Eli steps down, the Mets revolve managers. There is certainly a share of talk, but for live sports? Meh. So that opens the door for …
Team Handball is a thing. No it’s not the old school hitting the ball against a concrete wall many grew up with in the inner cities of the U.S. It is one of the most engaged training sports in the world. Ask many basketball players or soccer players about Team Handball and they will know …
The celebrity chef tasting events tied to cause are done around most major sporting events these days. Bring in the big names and the exotic dishes, tie in local flavor, sprinkle in some former athletes and lots of brands and off you go, with a nice bang for a food pantry or another notable charity …
Sometimes you never know where the most unique ideas are going to come from. Case in point was my brother’s shelf on a Thursday night in December. There was a gift from a colleague, a set of slate coasters with the scoreboard from some of the greatest moments in Mets history. Nothing elaborate, just memorable. …
For those who have never been a good part of the fun of the Consumer Electronics Show is finding the balance between practicality and fantasy. Are we seeing a new suit that fits or the Emperors New Clothes? Who will be back next year, whose super cool names were just that; style trumping substance. From …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with team …
As we head toward pitchers and catchers reporting in just over a month, we are seeing the seeds of baseball pop up in the most remote locations, where spring seems lightyears away. In Chicago, Arizona, Milwaukee…talk of baseball, and ticket selling and autographs are all on the minds of the die hard and the casual …
Daytona is still in the distance, Indy Car is re-jigging with a new title sponsor, Formula E is looking for its niche, and Formula 1 is pushing to find its new, young, engaged roots. Oh and in most of the US it’s cold. Still in basements across America, fathers and mothers and sons are honing a …