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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There were lots of learnings pulled out of this year’s Dealmakers conference in Washington this past week, put on by Sports Business Journal and Monumental Sports and Entertainment. While we will touch on several topics in upcoming posts, one topic that is continuing to gain attention for so many reasons, not the least of which …
Baseball gets dinged a lot…too slow, too quaint, caters to an older generation etc. etc. The truth is baseball is doing just fine, and while there are always going to be issues in a game without a clock that tells you when things end, the human drama of the sport is why millions turn out. …
“It’s not your fault, Santa Claus has more publicity.” And “Well, let’s face it; Santa Claus has had more publicity, but being number two, perhaps you try harder.” Linus in letter to The Great Pumpkin and his conversation with Sally Brown. I love hearing Linus’ struggles to get attention this time of year as he …
Team Bull Riding a thing? The skeptical sports world may have looked quizzically on the idea as a gimmicky ploy. Go ahead and prove the concept PBR. So… The PBR Teams league finished its third season in Las Vegas last weekend with an instant playoff classic on the CBS Game of the Week. The fifth-seeded …
Sunday night my son AJ and I cut away from watching the Mets season end the Jets unravelling to make sure we saw the last quarter…and overtime of the Liberty winning their first-ever WNBA title. It was gratifying to him to see the Liberty win…one of the first sporting events he ever saw live was …
If you like basketball, careers and storytelling, here are three recent podcasts of our to enjoy. As always you can catch all of our pods here. Hoops history: We caught up with Andrew Maraniss, best-selling author and Special Projects Coordinator at Vanderbilt University to talk about Vandy’s recent football success, how he chooses and …
So here is the way I consume whatever we think of “media” as…printed word. I get A LOT of newsletters I scroll through on various topics each day, in the morning and at night. I bookmark what I see as interesting or noteworthy…actually I cut and paste the links, hopefully not all paywalled…into a file …
“Walk the balance between humility and confidence.” There were so many tidbits of wisdom that applied to every one of the over five hundred attendees at the Columbia University Sports Management Conference in Lerner Hall on October tenth, but that quote from Unrivaled Basketball Commissioner Micky Lawler in the opening panel on emerging sports helped …
A year later, and some concepts continue to grow. The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes …
There was a time now pretty long ago when athletes…well almost everyone… had to seek out others to tell their story or show off their expressionism. When fashion came up around the games we love, Walt Frazier, Chris Evert, Muhmmad Ali, even Bill Walton in a different way, were the exceptions to the nod to …
