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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Much is always made of the bad weather that can wreak havoc on the MLB schedule through the first six weeks of the season, and what can or can’t be done to adjust the schedule to make a difference in the future. While some wring their hands, others may see opportunity. For example the Tuesday …
A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times in …
Not too long ago many Human Resources and team executives snickered when the thought of someone doing a job fulltime managing “social media’ was raised. Give it to an intern or some kid just out of school who seems to know how to use a phone and can text his or her friends, and we …
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with “eSports” amogst influential people, teams, media outlets and brands, and why it will continue to …
Unless you are a diehard fan, watching three days of the NFL Draft live or on TV can be monotonous, even, as a friend who works for team pointed out, ‘the glitz of day one is for show, the next two days are when we make our dough.” With fewer players attending, the ability for …
The simple things are usually the best activated, and National High Five Day is steadily falling into that category. There are many origin stories of the high five, but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles Dodgers professional baseball team on October 2, 1977, and Wiley Brown …
Being a disruptive innovator in the tech space is one thing; taking that role in the sports ownership world is something else. If you are Dennis Crowley, the co-founder and Executive Chair of Foursquare, yu have the opportunity to be both, although the soccer one is on a bit smaller level than say, Mark Cuban’s …
Everyone has a favorite moment they have seen in person or witnessed on any media platform. But what about those moments through the eyes of those who were covering, or calling those great points of immortality? In I Was There!, compiled by industry insider Eric Mirlis, sixty-five of the biggest names in sports broadcasting and …
This Guest Post is offered up by Melvin Wong. Founder of Qoach, offering online sports courses for free with the mission to discover the next world champion from online sports training. Melvin has global sports business experience in 17 countries covering U.S, Europe, Asia and South America. The quote saying “age is just a …
There is constant talk amongst young people, and those trying to engage with young people, that content, especially user-generated content, in a mobile environment will be the future. Still, established platforms have had trouble trying to combine all that’s out there and keep it relevant and engaging for a wide audience. Enter Overtime. Aimed at …