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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we reach the end of September, three wide ranging listens about the power of storytelling, consensus building, and being in the right place at the right time. As always you can hear all of our pods here. Building A Career, Now About Careers: We welcomed Rick Alessandri, Managing Director of Media and Sports Technology …
Last Sunday my colleague and I Dave Siroty took a detour away from the NFL, and with the invite from my friend Andrew Maraniss, ended up watching Vanderbilt play North Carolina in of all places the Hammerstein Ballroom in Manhattan. We expected to learn a little, we learned a lot. Dave put the thoughts together …
There I was at Citifield Monday night when suddenly bats were around us seated on the rightfield line. They were less there to honor Pete Alonso’s return and more to honor the author Rebecca Yarros, whose latest addition of her Fourth Wing series was part of a Mets collab for fans of the series, many …
Last year the USTA came up with a first step program to grow engagement while the “traditional” coverage of the US Open by outlets was shrinking. The Media Center, which was opened while I was at the WTA in 1997 and was as state of the art as any facility in the world at the …
There I was sitting on a Delta flight to Sicily when a young man sat next to me and out his guitar in the overhead bin. It took a while before we got to talking and he told me his name was Christian Sparacio and too was heading to the Island with his family for …
For cities looking to attract major sporting events, the competition is no longer simply about who has the biggest stadium, the newest arena or the most convenient airport. It is about who can offer the most compelling reason for fans, athletes, media, sponsors and rights partners to show up together. Glendale, Arizona made a pretty …
Hard to believe that SBJ’s Thought Leaders retreat was over a week ago already, but some of the themes my friend and colleague Abe Madkour pointed out in his weekly column from the event continue to expand and be amplified in meetings, conversations and observations in the week and a half since the event in …
Hard to believe that SBJ’s Thought Leaders retreat was over a week ago already, but some of the themes my friend and colleague Abe Madkour pointed out in his weekly column from the event continue to expand and be amplified in meetings, conversations and observations in the week and a half since the event in …
Just last week National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, returned to Chicago, following on the heels of Fanatics Fest a few weeks ago and scores of other smaller shows across the country that pop up this summer. What has been very encouraging at these events are not …
It has been the joyful summer of drinking from the sports business firehouse, and the real fun of this all is very little was predictable. The Knicks run, the World Cup (I still have my notes to formulate), The MLB and WNBA All-Star Games have all given us pause to smile and appreciate above the …
