JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We all know how much crossover there is between sports and pop culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes want to be rock stars, and they like hanging and sharing the spotlight. The question is always …
I had a chance to pull together some takeaways from our Sports Business Conference on campus at Columbia this past Thursday. With 33 speakers, 11 panels and keynotes covering everything from flag football and collectibles to leadership, the Olympics, global conversations, cultural connections, big events and what it’s like to parade down the Canyon of …
Our trip to West Point last weekend keeps giving. Here is a guest post from my colleague Dave Siroty. I just went to the Tulane at Army football game with good friend Joe Favorito. It was one of those perfect fall Saturdays and here I was at iconic Michie Stadium. It was parent’s weekend filled …
“Efficient to be more effective” came out of a conversation we were having at West Point on Saturday. It was not about military tactics or even football, it was about the communications issues so many are facing today, as we all have to learn the best path forward. First, this is not written by AI. …
As we reach the end of September, three wide ranging listens about the power of storytelling, consensus building, and being in the right place at the right time. As always you can hear all of our pods here. Building A Career, Now About Careers: We welcomed Rick Alessandri, Managing Director of Media and Sports Technology …
Last Sunday my colleague and I Dave Siroty took a detour away from the NFL, and with the invite from my friend Andrew Maraniss, ended up watching Vanderbilt play North Carolina in of all places the Hammerstein Ballroom in Manhattan. We expected to learn a little, we learned a lot. Dave put the thoughts together …
There I was at Citifield Monday night when suddenly bats were around us seated on the rightfield line. They were less there to honor Pete Alonso’s return and more to honor the author Rebecca Yarros, whose latest addition of her Fourth Wing series was part of a Mets collab for fans of the series, many …
Last year the USTA came up with a first step program to grow engagement while the “traditional” coverage of the US Open by outlets was shrinking. The Media Center, which was opened while I was at the WTA in 1997 and was as state of the art as any facility in the world at the …
There I was sitting on a Delta flight to Sicily when a young man sat next to me and out his guitar in the overhead bin. It took a while before we got to talking and he told me his name was Christian Sparacio and too was heading to the Island with his family for …
For cities looking to attract major sporting events, the competition is no longer simply about who has the biggest stadium, the newest arena or the most convenient airport. It is about who can offer the most compelling reason for fans, athletes, media, sponsors and rights partners to show up together. Glendale, Arizona made a pretty …
