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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few weeks ago I was listening to NPR as Kai Ryssdal talked to a gentleman named Aaron Foley, who had taken on a new position in the evolving city of Detroit. In days of yore, maybe Foley would have been the Motor City’s head flack, their Communications Exec or even their Public Relations Manager. …
Paying for news, or sports or financial information is not new. Cable TV, newspapers, magazines, it is the model that has always existed in a more traditional sense. However with the birth of online media and content came the notion that of it was free it had to be me. Drop in billboards and banners, …
The relative quiet of post-MLB All-Star will soon give way to NFL Training camp and one of the most active times of the year for baseball before the pennant races kick in…the MLB Trading Deadline. The Trading Deadline, now at the end of July, grabs a lion share of the media and public attention, even …
When UFC was sold to WME | IMG, Dana White, along with his partners Lorenzo and Frank Fertitta, drove away in the proverbial Brink’s truck. White’s take from the sale was reported to be $340 million. The extraordinary growth in valuation of a business once banned across most of the U.S. is the stuff of …
Every once in a while the venerable sport of Roller Derby makes a bit of a splash. Now it is coming back tied to a cause. Make ‘Em Bleed, is a partnership with The American Red Cross to use the fun off beat entertainment spectacle to draw consumers in to donate and raise awareness for …
Many times I tell people looking to do the next big thing or to “be bold” that the title of my next book will be “It Seemed Like A Good Idea At The Time,” as we have seen so many smart entrepreneurial ideas come and go because they were too early in the process, or …
We are not a huge fan of lists, especially since most, the biggest and brightest, the 40 under this the 25 best here, are pretty arbitrary and many times do more harm then good by those assembling because inevitably some are left off, and frankly, some get on that are there more for popularity and …
In 1957, the US Chamber of Commerce officially announced the National Day of the Hot Dog. Some years later, in 1994, they also decided to organize the National Council of Hot Dogs and Sausages with the National Hot Dog Day and Sausage Council deciding it to fall on the same day as the annual Capitol …
There is certainly continued angst amongst those making a living in media these days. ESPN and Sports Illustrated layoffs, sites rolling up, newspapers well…that we know. Then there are new offerings like Oath and Stadium and the continued watching of platforms like Facebook and Twitter. We still have Bleacher Report and others humming along and …
For years there has been talk, and many false starts, on the need for spring professional football. The Arena League had its moment in the sun and is still trying to hold in in a different form, the WLAF came and went, the UFL made an announcement about a spring league before going belly up, …