JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As one goes through the sports calendar it is always interesting to note what the opportunities are that can still be “owned” or created by brands or teams. While the biggest days to still grab are those around the MLB All-Star Game next week, it is noteworthy that no one really has grabbed the opportunity …
The following was offereed up by colleague Jesse Ghiorzi On Memorial Day, Washington Nationals rightfielder Bryce Harper charged the mound and took a swing at Hunter Strickland after the San Francisco Giants pitcher nailed him with a pitch. It got sports radio and Twitter talking, but was this good or bad for Harper’s personal brand? …
We enter NBA Draft Week, five days of buzz, rumor, conjecture and life changing hope, and hype for teams, fans, brands and the league itself. While the NHL and MLS push the envelope, the scale, scope and size of what the NBA does in the social space across the board, and what is encouraged for …
Brands are always trying to find new areas of engagement in the crowded world of team sports. What’s the investment, what’s the ROI and more importantly how can we grow the investment we have already made by annexing new territory or opportunities. One of the more unique niche engagements around title time is the partnership …
The following was primarily written by colleague Jesse Ghiorzi director, brand strategy for CHARGE Big brands, big money, young fans and professional teams from traditional sports are all heading to eSports, but it still seems like the Wild West out there. There’s no clear top league or major event(s) that crosses over to the mainstream …
When DKMS, one of the world’s largest bone marrow donor centers, wanted to raise the profile of its lifesaving mission during the week in which they recognize World Blood Cancer Day (May 28), they turned to sports and New York City. DKMS locked in a partnership with the Mets for pregame festivities on May 23. …
Gary Kleinman is the CEO is the CEO of a WHAM a truly unique and engaging streaming platform that will be all things gaming when it launches later this spring. Kleinman has created, managed and activated sound experiential marketing campaigns for Sony Pictures Television, Warner Bros, PBS/WGBH, MLB, AEG Sports and others. Whether it was …
Much is always made of the bad weather that can wreak havoc on the MLB schedule through the first six weeks of the season, and what can or can’t be done to adjust the schedule to make a difference in the future. While some wring their hands, others may see opportunity. For example the Tuesday …
A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times in …
Not too long ago many Human Resources and team executives snickered when the thought of someone doing a job fulltime managing “social media’ was raised. Give it to an intern or some kid just out of school who seems to know how to use a phone and can text his or her friends, and we …