JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Yes we all know content is king, and live sports are the emperor, and Verizon, through all its sports partnerships, has access to integration in thousands of hours of live content for its subscribers, from the NFL to professional soccer. How do you create added value on top of that for a new platform like …
It is a well-intentioned but underpublicized and marketed event, International Games Day 2016, and it will take place on November 19 at a library near you. Chances are if you are reading this it may be the first you have heard of the idea. The concept is simple and effective…pick a day as a way …
We take a departure from the sports banter for a bit to reflect on the recent anniversary of passing of Steve Jobs, linked some recent stories about corporations losing their vision for creativity and engagement with the consumer. I did not know Mr. Jobs, I bought his products and loved his vision. His death was …
This past week we had the NWHL starting season two (with a team moving from Brooklyn to New Jersey) and the NHL opening with the continued question of where the Islanders will eventually end up; Brooklyn, Queens, back to Long Island…as they begin another season at Barclays Center. All that talk of prompted this post …
We all know the adage, albeit untrue, that any publicity is good publicity, and there are stories after story of promotions that seem outlandish going awry when the unthinkable happens and someone tries to cash in. Promos built around bad weather predictions, hole in one shots for millions that were unsponsored, mistakes in printed ads, …
It came up on every panel at the NeuLion Sports Media Technology Conference in Manhattan Beach, California last week, despite the fact that the conference, and the leadership in the industry, is all abuzz about new ways to engage, the mobile space, on-demand audio, social engagement and streaming. Yet there it was, as old school …
The morning news source for millennials for some time now has been The Skimm. Quick, cheeky, fast hitting soundbites with links to the four or five news topics of the day, delivered five days a week in a very brief, no-nonsense email designed to set those of a certain age out the door with all …
September is Children’s Cancer Awareness Month, and as it comes to an end we wanted to point out one of the smartest, simplest and fin events that crosses generations, and is ripe for a bigger play and some great brand participation as it grows; Jam Kancer In The Kan. Ever play or see KanJam? If …
As our national anthem continues to be a hot topic in sports circles and beyond, a new twist has emerged. Last Friday night, the head of a fast growing global sport nearly canceled an event during the season’s home stretch because of the way the arena was handling the presentation of our nation’s colors for …
It was more than a little ironic that as the wild card chasing New York Mets honored their minor league players of the year Monday night at CitiField, a huge media throng, helicopters and all, were gathered in Port St. Lucie, Florida as Tim Tebow went through his first workout for the Mets in their …