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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Not too long ago if you went up to an NBA media member, or even most knowledgeable fans, and said your lineup of writers included veterans like Ric Bucher, Ethan Skolnick, Kevin Ding, and Howard Beck, one would guess maybe USA Today, a revamped ESPN, maybe even Beck’s former home at The New York Times. …
Two things the world has enough of are sand and water, and more than enough resorts and beaches to try and lure tourists. So it was not a great deal of surprise that this week SportAccord announced that it will be the creator of the World Beach Games at a predetermined location starting in 2015. …
It hasn’t been the best of falls for either the fans of the New York Giants or the Washington redskins, but that doesn’t mean the last of wins has stopped the continued off-field hype of the teams stars. From Robert Griffin III promotions all over Maryland and Virginia to Eli Manning’s ever-present face at Dunkin …
Unless you are a restaurant owner, special events vendors, advertising partner or hotel manager, you may have been wondering what, other than lots of traffic and crowded cold weather events, the 2014 Super bowl means to your community. Well this week some of that came to shape when the National Football League and NY/NJ Super …
Oreos and soccer go together, and so does Trident and futbol. At least they will in the future in one of the most intriguing, all-encompassing branding exercises announced this week. Mondelez International and Soccer United Marketing announced a wide ranging partnership that can be a game changer for both as they evolve together, a marriage …
A few weeks ago we were visiting the University of Maryland, College Park and we noticed something unusual…a pretty clean slate of real estate that is readily available but never used. It is not the space above urinals or under the top half of bunk beds…it is literally the ground we walk on. We live, …
There is no event more New York than the New York City Marathon. There is also no event in New York that annually draws a global participant base than the Marathon as well. So it should come as no surprise that the new title sponsor of the Marathon will be an Indian technology company, whose …
It had one of the greatest comebacks in sports, high speeds, crashes, horrific tragedy, billion dollar owners, space age technology, global brands and a picturesque setting. It even picked up a steady casual following because of its elongated schedule and its drama on and off the course. So where does The America’s Cup go from …
A little weekend roundup of some smart best practices the last week or so, all with a football tie… KISS Fans The Flames For AFL Interest: it has been years since the Arena Football league has been on the radar screen for most fans and brands nationally. The League which brought us football on an …
They are unregulated by the FDA, claim to be safer than the regular brands, are environmentally friendly, have started to sign u celebrity endorsers and have the large budgets for marketing that could all be part of a new category on the rise, especially amongst a younger demo. So will E-cigarettes find their way into …
