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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Ambush Marketing

Samsung, NBA Start “Brand Everywhere”

November 4, 2013 by eastwin5

If you have a tablet around an NBA team, it better be a Samsung. TV’s, Galaxies, flat screen monitors, get out of the way Apple and Microsoft, one of the world’s biggest investors in sports marketing just got deeper in the pool last week. Samsung Electronics will be wall to wall on  NBA broadcasts and …

Read moreSamsung, NBA Start “Brand Everywhere”

Knicks, Nets Brands Lay Seige To Gotham…Can Both Win?

November 1, 2013 by eastwin5

You see the billboards everywhere from the Upper West Side to Secaucus, the hoops battle for Gotham…the Nets brand against the Knicks.  One takes over subway cars with sleek images of its multi-million dollar renovation, the other takes out newspaper ads challenging companies to become their latest corporate partners. One lauds cheerleaders and dancers on …

Read moreKnicks, Nets Brands Lay Seige To Gotham…Can Both Win?

As NBA Tips, Bleacher Report Grows In “Street Cred”

October 29, 2013 by eastwin5

Not too long ago if you went up to an NBA media member, or even most knowledgeable fans, and said your lineup of writers included veterans like Ric Bucher, Ethan Skolnick, Kevin Ding, and Howard Beck, one would guess maybe USA Today, a revamped ESPN, maybe even Beck’s former home at The New York Times. …

Read moreAs NBA Tips, Bleacher Report Grows In “Street Cred”

Beach Games A New One To Watch…

October 22, 2013 by eastwin5

Two things the world has enough of are sand and water, and more than enough resorts and beaches to try and lure tourists. So it was not a great deal of surprise that this week SportAccord announced that it will be the creator of the World Beach Games at a predetermined location starting in 2015. …

Read moreBeach Games A New One To Watch…

Head To Head Challenge Looks Like A Winner…

October 16, 2013 by eastwin5

It hasn’t been the best of falls for either the fans of the New York Giants or the Washington redskins, but that doesn’t mean the last of wins has stopped the continued off-field hype of the teams stars. From Robert Griffin III promotions all over Maryland and Virginia to Eli Manning’s ever-present face at Dunkin …

Read moreHead To Head Challenge Looks Like A Winner…

Snowflake Helps Super Bowl Brand Take Shape…

October 13, 2013 by eastwin5

Unless you are a restaurant owner, special events vendors, advertising partner or hotel manager, you may have been wondering what, other than  lots of traffic and crowded cold weather events, the 2014 Super bowl means to your community. Well this week some of that came to shape when the National Football League and NY/NJ Super …

Read moreSnowflake Helps Super Bowl Brand Take Shape…

Soccer and Snacks Score Together…

October 11, 2013 by eastwin5

Oreos and soccer go together, and so does Trident and futbol. At least they will in the future in one of the most intriguing, all-encompassing branding exercises announced this week. Mondelez International and Soccer United Marketing announced a wide ranging partnership that can be a game changer for both as they evolve together, a marriage …

Read moreSoccer and Snacks Score Together…

Head’s Up…A New Branding Opportunity Is At Your Feet…

October 8, 2013 by eastwin5

A few weeks ago we were visiting the University of Maryland, College Park and we noticed something unusual…a pretty clean slate of real estate that is readily available but never used. It is not the space above urinals or under the top half of bunk beds…it is literally the ground we walk on. We live, …

Read moreHead’s Up…A New Branding Opportunity Is At Your Feet…

Sport Becomes More Global: TCS and The NYC Marathon

October 6, 2013 by eastwin5

There is no event more New York than the New York City Marathon. There is also no event in New York that annually draws a global participant base than the Marathon as well. So it should come as no surprise that the new title sponsor of the Marathon will be an Indian technology company, whose …

Read moreSport Becomes More Global: TCS and The NYC Marathon

Can America’s Cup Sail On To Brand Expansion?

September 27, 2013 by eastwin5

It had one of the greatest comebacks in sports, high speeds, crashes, horrific tragedy, billion dollar owners, space age technology, global brands and a picturesque setting.  It even picked up a steady casual following because of its elongated schedule and its drama on and off the course. So where does The America’s Cup go from …

Read moreCan America’s Cup Sail On To Brand Expansion?
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Weinstein Carnegie Group
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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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