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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week an issue arose in Australian cricket that is one worth watching as the American professional sports landscape, and its fans become more comfortable and engaged with the issue of uniform commercial branding…namely, putting sponsors on jerseys. The talk for the last several years is that the U.S. professional sports will join MLS, …
When Microsoft first signed a deal with Major League Soccer and then a mega-deal with the NFL last spring, it raised lots of eyebrows as to what was coming. Windows 8 and the mobile world haven’t exactly been kind to MS, so was this a large scale advertising campaign or a multi-faceted program designed to …
Earlier this summer Indy Car hoped that the casual appeal of the new animated film, “Turbo” about a racing snail, would help get them some much needed bounce with consumers. After all, “Cars” and “Cars 2” gave NASCAR some amazing licensing and branding pushes at a time when their brand had plateaued, so another animated …
The shaving industry has perhaps never been bigger. From products like Headblade to mail away shaving clubs to The Art of Shaving and King of Shaves chains, hair removal is spending more time courting males than ever before with slick promotions, viral videos and immersive experiences. Whereas earlier generations were focused on keeping hair, now …
Last week a lot was made about the death for Heisman promotional campaigns. No More Joey Harrington on NYC billboards, “Johnny Football” has ruined the process etc etc…and after all we are on TV too much to make a difference. Well what if you are NOT on TV every week and want to make a …
As we have mentioned before, the fallout from controversy involving high level athletes and celebrities often goes way beyond the personalities themselves. The collateral damage effects hordes of people who had little to nothing to do directly with the offending party, and many times that fallout…restaurants that lose income from lockouts, memorabilia deemed worthless because …
In some ways it is like the expansion Cleveland Browns starting after the “Browns” moved to Baltimore, or Twinkies re-launching after a short time going out of business. What is the equity in the brand name and who is your core when the dust settles. That is what the “Big East” is going through under …
The relative quiet of post-MLB All-Star has given way to NFL Training camp and one of the most active times of the year for baseball before the pennant races kick in…the MLB Trading Deadline. The Trading deadline, now at the end of July, grabs a lion share of the media and public attention, even if …
Scarfing It Up In Dallas: There are certain rituals that are forever tied to a particular sports franchise. From singing “Take Me Out to the Ballgame” at Wrigley Field to The Bleacher Call at Yankee Stadium to “The Terrible Towel” in Pittsburgh or the lucky Octopus in Detroit, sports fans and their teams love those …
It is the buzzword of the year like “plastics” was in the movie “The Graduate,” or “Social Media” was last year or “3D TV” was three years ago. Now it’s all about the second screen…or the third…or the fourth. And while a study this week in the Sports Business Journal showed that usage and adaptation …
