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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Ambush Marketing

Good Promos: KISS, Revis Island and Lions Roaring In Midtown

September 15, 2013 by eastwin5

A little weekend roundup of some smart best practices the last week or so, all with a football tie… KISS Fans The Flames For AFL Interest: it has been years since the Arena Football league has been on the radar screen for most fans and brands nationally. The League which brought us football on an …

Read moreGood Promos: KISS, Revis Island and Lions Roaring In Midtown

Can E-Cigs Find A Sports Niche?

September 10, 2013 by eastwin5

They are unregulated by the FDA, claim to be safer than the regular brands, are environmentally friendly, have started to sign u celebrity endorsers and have the large budgets for marketing that could all be part of a new category on the rise, especially amongst a younger demo. So will E-cigarettes find their way into …

Read moreCan E-Cigs Find A Sports Niche?

As Sport Becomes More Global, Sponsor Issues Arise…

September 7, 2013 by eastwin5

This past week an issue arose in Australian cricket that is one worth watching as the American professional sports landscape, and its fans become more comfortable and engaged with the issue of uniform commercial branding…namely, putting sponsors on jerseys. The talk for the last several years is that the U.S. professional sports will join MLS, …

Read moreAs Sport Becomes More Global, Sponsor Issues Arise…

With Football…and Football…Microsoft Takes The Next Step In Games and Gaming Convergence

September 5, 2013 by eastwin5

When Microsoft first signed a deal with Major League Soccer and then a mega-deal with the NFL last spring, it raised lots of eyebrows as to what was coming. Windows 8 and the mobile world haven’t exactly been kind to MS, so was this a large scale advertising campaign or a multi-faceted program designed to …

Read moreWith Football…and Football…Microsoft Takes The Next Step In Games and Gaming Convergence

Can New Film Bring A “Rush” Of Momentum For F1 In The US?

August 30, 2013 by eastwin5

Earlier this summer Indy Car hoped that the casual appeal of the new animated film, “Turbo” about a racing snail, would help get them some much needed bounce with consumers. After all, “Cars” and “Cars 2” gave NASCAR some amazing licensing and branding pushes at a time when their brand had plateaued, so another animated …

Read moreCan New Film Bring A “Rush” Of Momentum For F1 In The US?

Pitch To Shave Brian Wilson Hits A Homer…

August 29, 2013 by eastwin5

The shaving industry has perhaps never been bigger. From products like Headblade to mail away shaving clubs to The Art of Shaving and King of Shaves chains, hair removal is spending more time courting males than ever before with slick promotions, viral videos and immersive experiences. Whereas earlier generations were focused on keeping hair, now …

Read morePitch To Shave Brian Wilson Hits A Homer…

Heisman Promos Are Dead? Not At N. Illinois or Kent State

August 25, 2013 by eastwin5

Last week a lot was made about the death for Heisman promotional campaigns. No More Joey Harrington on NYC billboards, “Johnny Football” has ruined the process etc etc…and after all we are on TV too much to make a difference. Well what if you are NOT on TV every week and want to make a …

Read moreHeisman Promos Are Dead? Not At N. Illinois or Kent State

Collateral Damage, ARod Style

August 16, 2013 by eastwin5

As we have mentioned before, the fallout from controversy involving high level athletes and celebrities often goes way beyond the personalities themselves.  The collateral damage effects hordes of people who had little to nothing to do directly with the offending party, and many times that fallout…restaurants that lose income from lockouts, memorabilia deemed worthless because …

Read moreCollateral Damage, ARod Style

Big East vs. American Athletic…The Digital Reboot

August 4, 2013 by eastwin5

In some ways it is like the expansion Cleveland Browns starting after the “Browns” moved to Baltimore, or Twinkies re-launching after a short time going out of business. What is the equity in the brand name and who is your core when the dust settles. That is what the “Big East” is going through under …

Read moreBig East vs. American Athletic…The Digital Reboot

Trading For Brand Exposure…

July 30, 2013 by eastwin5

The relative quiet of post-MLB All-Star has given way to NFL Training camp and one of the most active times of the year for baseball before the pennant races kick in…the MLB Trading Deadline. The Trading deadline, now at the end of July, grabs a lion share of the media and public attention, even if …

Read moreTrading For Brand Exposure…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
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