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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Ambush Marketing

FC Dallas, Fire Score With Unique Promos

June 28, 2013 by eastwin5

Scarfing It Up In Dallas: There are certain rituals that are forever tied to a particular sports franchise. From singing “Take Me Out to the Ballgame” at Wrigley Field to The Bleacher Call at Yankee Stadium to “The Terrible Towel” in Pittsburgh or the lucky Octopus in Detroit, sports fans and their teams love those …

Read moreFC Dallas, Fire Score With Unique Promos

The Second Screen Evolves…

June 18, 2013 by eastwin5

It is the buzzword of the year like “plastics” was in the movie “The Graduate,” or “Social Media” was last year or “3D TV” was three years ago. Now it’s all about the second screen…or the third…or the fourth.  And while a study this week in the Sports Business Journal showed that usage and adaptation …

Read moreThe Second Screen Evolves…

Best Practices: Having A Heart, A Doughnut, and Some STEMs

June 7, 2013 by eastwin5

Wearing Your Heart For Your Club: Teams and leagues are often the center of community philanthropy. From Coat Drives to Charity nights, the ability for sports to drive awareness and dollars for cause marketing is pretty endless. Now via Ogilvy Brazil, the football team Sport Club Recife has tied a promotion for its most loyal …

Read moreBest Practices: Having A Heart, A Doughnut, and Some STEMs

We Need More Senior Moments…

June 3, 2013 by eastwin5

It is the fastest growing segment of the population in North America…a segment that has vast consumer experience, knows how to activate in groups, has defined spending habits and in many cases a large amount of disposable time and purchases more high ticket items, like cars, more than any other segment of the population. They …

Read moreWe Need More Senior Moments…

Lesson Learned: The Value of Listening More Than You Speak

May 19, 2013 by eastwin5

One of the credos, at least in the business world, that I try to implement all the time was first told to me by my grandfather, Joe Sgro. Joe was an accountant by trade, educated at Boy’s High and St. John’s University and by many accounts the unofficial Mayor of South Brooklyn when I was …

Read moreLesson Learned: The Value of Listening More Than You Speak

Can Professional Ultimate Frisbee Fly?

April 24, 2013 by eastwin5

Amidst all the hype of baseball, the NFL Draft, the NBA Playoffs, the NHL regular season finale, even the start of outdoor pro lacrosse came another property launching in a crowded marketplace. It has cool colors, lots of action, has been played by millions, can be coed, is fast paced and easy to understand. It …

Read moreCan Professional Ultimate Frisbee Fly?

Wrestlemania Re-Affirms WWE Brand Power…

April 12, 2013 by eastwin5

There was probably a time when the NFL would have shied away from seeing the WWE as anything but an encumbrance to business. After all for at least part of its history, the publicly trade company has been awash in misogyny, steroid use, violence and controversy. But today the WWE is a thriving entertainment vehicle …

Read moreWrestlemania Re-Affirms WWE Brand Power…

Little idea, BIG win for all

April 10, 2013 by eastwin5

How do you make hay with Sunflower seeds in a crowded market with limited money? Come up with a big idea and then pitch it as so. Good example?  BIGS Sunflower Seeds. The privately held Colorado Company has stiff competition in the consumer marketplace, but they took a natural tie…baseball…and came up with a unique …

Read moreLittle idea, BIG win for all

Novo Nordisk Starts With The Grassroots

March 29, 2013 by eastwin5

Last week I was doing a visit to the College of New Jersey with my daughter when I noticed a banner for the Danish pharma giant Novo Nordisk near the campus tennis courts. It seemed a little out of place but I remembered that a few weeks ago the company, which is publicly traded in …

Read moreNovo Nordisk Starts With The Grassroots

“Feeling Thorny” A Great Marketing Try…

March 27, 2013 by eastwin5

Professional Women’s Soccer needs every break it can get in its third go-round. Two well-funded previous attempts to create a pro league have come and gone, and now a third version funded in large part by USA Soccer and some others with a stake in the game is going to give it another try. This …

Read more“Feeling Thorny” A Great Marketing Try…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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